Xi 'an Concert in Wang Leehom

Wang Leehom's flagship DVD was warmly welcomed by fans. (Image courtesy of Sony Corporation of Taiwan Province Province)

On September 4th, Wang Leehom will soon launch a DVD with full audio and video recordings of the world tour concert, but it is too busy to promote it in person. This time, FaceBook, a popular social networking site, was taken as a publicity surprise, and it really worked. 5000 sets of flagship DVDs have been sold out.

Western singers have been using FaceBook frequently for publicity, and China singers have been gradually infected with this trend recently. The DVD of Wang Leehom's concert, suffering from the lack of publicity time, suggested that we can make good use of our great power of having more than 360,000 fans on FB, which really caused widespread repercussions. Fans even began to count down the release date, and even posted an online purchase link on Wang Leehom's FB, allowing fans to directly own DVDs online.

Regarding the success of FaceBook's propaganda tactics, Wang Leehom said that the ecology of the media has been changing, and the browsing and interaction of netizens are also very exciting for him, so the interaction with fans can be more direct in the future.

In addition to social networking sites, the DVD of this concert launched by Leehom also has digital downloads. As long as you buy a DVD, you can download Michael's memorial song "Byakki Smoker" sung by Wang Leehom at the Beijing concert with your mobile phone and set the password.

We don't have it in Chinese mainland. It's the only way.