Angel salamander's angel salamander

Angel salamander, instant yeast powder, yeast protein powder and other products. In recent years, with balanced nutrition, unique selling point and good product effect, it has won the trust of consumers and health care products market. In 20 10, Angelina was named the third "Top Ten Honest Brands in China", and four products, such as edible yeast powder and compromised yeast zinc, were rated as honest products. In 20 12, Angel Nath won the "Top Ten Honest Brands of Health Products" in the 4th China.

From 65438 to 0992, Angel Yeast established Angel Nutrilite Nutrition and Health Division, which developed into an important strategic business unit of Angel Company.

Relying on the company's advantages in technology, R&D, manufacturing and management, Angelina has developed a variety of yeast-derived characteristic health foods, dietary supplements, pharmaceutical and cosmetic raw materials, medicines and so on. Products cover many channels, such as pharmaceutical chain, pregnancy chain and e-commerce, and are applied to many health fields.

Angel Newt not only provides consumers with high-quality health products, but also recommends scientific health solutions. It is the first in the industry to put forward the promise of worry-free consumption in the whole process and develop an advanced consumer service system. There are more than 200 city and county offices and more than 65,438+000 full-time nutritionists in China. Build the most advanced GMP health food production base in Central China in Yichang National Bio-industrial Park.

Brand segmentation

Cummins: professional children's health products, a healthy and intelligent generation.

"Forced Star" is a professional children's health brand owned by Angel Nutter. Forced Star focuses on the healthy growth of children and adolescents, and its products involve children's intellectual development, growth and development, immune system development and other health fields.

Commplex Star yeast zinc is the earliest enterprise that advocates the concept of biological zinc supplement in China, and it is a zinc supplement product of the national torch plan. It is trusted by consumers for its safe and efficient zinc supplement, and truly realizes the goal of a healthy and intelligent generation.

Kaizhi: A Good Partner for the Healthy Growth of Babies

Kaizhi is a professional infant health brand owned by Angel Newt, which is mainly sold through pregnant and baby channels. Angel Newt has established a professional research center for maternal and child nutrition. Kaizhi series products cover all kinds of nutritional products and complementary foods from birth to 3 years old, and care for the healthy growth of the baby with its safe and efficient characteristics.

New state: the essence of nature is the necessity of a new state.

"Newbang" brand is based on modern families, and its products cover all kinds of basic nutrition and functional nutrition for women, children, the elderly and adult men.

The raw materials of many products of Xinbang come from high-quality production areas around the world, and they pursue safety and quality. Newbond brand relies on Angel's good scientific research strength, first-class production technology and perfect service system to provide more consumers with professional choices.

Levi's: If you don't come to the United States, you will enjoy the nutrition imported from the United States.

"Natural Wealth" is a subsidiary brand of NBTY Group, which is a professional manufacturer and seller of dietary supplements. The production, packaging and labeling of natural wealth series health products are all completed in the original factory in the United States, which is a well-known brand of nutritional dietary supplements in the United States.

20 12 Angel Newt cooperated with NBTY to introduce Levis brand to China for the first time. At present, Levi's products, represented by Angel Newt, cover all kinds of nutritional supplements from infants to middle-aged and elderly people, allowing China consumers to enjoy authentic American health products.

Yeast-derived cosmetics raw materials and health food raw materials suppliers.

As the leader of yeast-derived health care products, Angelina also provides many well-known health care products enterprises at home and abroad with yeast as the carrier of nutritional and healthy food raw materials, including selenium-enriched yeast, nutritional yeast powder, yeast β-glucan, chromium-enriched yeast, zinc-enriched yeast, yeast RNA, VD-enriched yeast and so on.

Yeast extract has always been an important component of high-end cosmetics. The yeast-derived functional cosmetic raw materials developed by Angel Nutt, such as carboxymethyl dextran C90, yeast mannan M60, yeast extract E 100, zinc-rich yeast extract Z20, yeast anti-wrinkle essence N80, are widely used in many cosmetics such as moisturizing, whitening, repairing, freckle removing and anti-aging.

brand positioning

The brand positioning of "Angel Newt" is "your caring health nutritionist". We not only provide you with high-quality health products, but also recommend suitable health solutions to you. Angel Newt is the first in the industry to put forward the promise of worry-free consumption in the whole process, invest nearly one million to develop a consumer service system, and go deep into more than 200 city and county market offices and more than 30 full-time nutritionists in China to provide customers with timely and caring health services.

Positioning bracket

① Adhere to food safety as the bottom line. We always regard food safety as the moral bottom line, and making health food is doing our conscience. For more than 20 years, there has not been a food safety accident.

② Advanced manufacturing industry is the premise. Established the most advanced 300,000-level GMP health food production line in Central China; Has more than 20 international advanced testing equipment, each finished product has undergone strict inspection before leaving the factory; Implementing sunshine manufacturing and transparent production, boldly accepting consumer inspection, tens of thousands of consumers visited the production line; All raw materials and finished products can be traced back to the whole process.

③ Adhere to the science of spreading nutrition for customers. Advocate "balanced nutrition, reasonable diet and moderate exercise", advocate a healthy lifestyle and improve the health problems faced by the public; Provide customers with a complete set of health programs including nutrition, be realistic, objective and responsible to customers, advocate the integrity of "worry-free consumption", and only sell products to those who really need them.

④ Pay attention to customers and realize quick response to customers. In China, 19 provincial and 130 county-level sales and service organizations close to the market have been established. More than 30 customer service staff serve customers through customer call centers, websites, WeChat, corporate QQ, Weibo and other platforms; Respond to the individual needs of customers and launch a set of health programs for customers; The world-leading SAP, ERP and CRM systems have been established to realize quick response to customers. Establish e-commerce channels to meet the convenience needs of customers; More than 20 consumer experience centers have been built, and a membership points system has been opened to enhance the customer experience.

⑤ Make use of its unique advantages to make due contributions to the development of the industry. Undertake the duties of director china health care association and member of China Nutrition Society; Actively promote the healthy lifestyle of the whole people throughout the country; More than 30 professional trainers promote more than 6,000 lectures and trainings on children's nutrition science throughout the country every year; Over the past ten years, more than 2 million people have been trained.

Second, the development process

In 1990s, Angel Yeast relied on powerful yeast research technology to "pry open" the yeast shell and extract rich yeast nutrition. Yu Xuefeng, chairman of Angel Company, began to think about "Can yeast nutrition be used for human nutrition and health care?"

Driven by Xuefeng's organization, Angel Company established Angel Newt Institute of Nutrition and Health, and began to apply yeast nutrition to human health.

chronicle of events

● 1992 Angel Yeast entered the nutrition and health industry and began to develop zinc-rich products.

● 1997 introduced yeast zinc granules, capsules and other products.

●1998 COMPLEX star yeast zinc obtained the national health food approval.

● 1999 yeast zinc's scientific research achievements are listed as national high-tech industrialization projects.

● In 2000, yeast zinc was listed as the key project of the national torch plan.

● Angel Yeast became a listed company in 2000, and raised funds to vigorously develop the nutrition and health industry. Angel pharmaceutical branch was established.

● In 2003, we launched a series of nutritional products and Kaizhi brand, and began to enter the chain channel of pregnant and baby.

● In 2007, we integrated all Angel's health products under the brand "Angel Newt".

● In 2008, he entered the field of infants and made use of "Kaizhi" to build a leading brand of infant health care products; Take the lead in launching the concept of "worry-free consumption" in the health care industry; Angel Newt won the "Top Ten Health Products in China" Award.

●2065 438+00 won the brand award of credibility in China health care industry.

● The most advanced GMP health food production base in Central China was built in Yichang National Bio-industrial Park 20 12.

●2065 438+03 International superstar Aaron Kwok signed a contract to endorse Angel Newt.

Brand and product honor

Brand honor certificate:

"Angel Newt" brand won the third and fourth "Top Ten Reputation Brands of Health Products in China";

The trademark "Angel Newt" was recognized as a well-known trademark in Yichang.

Patent technology certificate:

"A chromium-rich Saccharomyces cerevisiae, a chromium-rich yeast product and its production method" won the National Invention Patent Certificate and the China Patent Excellence Award;

"Selenium-enriched chromium yeast, selenium-enriched chromium yeast products and their production methods" obtained the national invention patent certificate;

"Production Technology of Functional Yeast and Its Derived Products" won the 12th Health Festival Science and Technology Progress Award;

"Research and Development of Selenium-enriched Yeast Products" won the third prize of scientific and technological progress in Hubei Province;

"Key Technologies for Production of Functional Yeast and Its Derived Products" won the 12th China International Health Expo Science and Technology Progress Award and the first prize of Hubei Science and Technology Progress Award;

The project "Research and Development of Selenium-enriched Yeast Products" won the third prize of scientific and technological progress in Hubei Province;

"Research and development of CommScope Star brand series zinc supplement preparation products" won the second prize of scientific and technological progress in Hubei Province;

Honorary certificate of yeast-derived health food:

Anqinat instant yeast powder won the "Top Ten Health Products" of the 8th China International Health Expo and the "Designated Product Award" of the 12th China International Health Expo.

The zinc complex chewable tablets won the "Top Ten Health Products" of the 8th China International Health Expo and the "Excellent Product Award" of the 12th China International Health Expo.

"Yeast Immunopolysaccharide" obtained the national torch program project certificate;

"Communication Star" won the certificate of National Torch Program.

Aaron Kwok's celebrity endorsement

On May 19, Yu Xuefeng, chairman of Angel Yeast Co., Ltd., signed an endorsement contract with international superstar Aaron Kwok in Beijing.

Aaron Kwok will shoot an image advertisement for Angel's Angel Newt Yeast Protein Powder. From June 6th to 8th, the advertisement of Angel Newt yeast protein powder from Aaron Kwok was filmed in Beijing. The shooting team adopts the high-quality team of Taiwan Province Province. Ren, the director of the commercial film, won the Best Music Video Award in the 20th Golden Melody Award. The photography of the commercial film is Jiang Minzhong, a cinematographer of "10 1 proposal". During the three-day shooting, Aaron Kwok fixed many classic shots for Angel Newt. Guo Tianwang is dedicated and professional. He will carefully review every shot and remake it if he is not satisfied to ensure perfection. After the shooting of the advertisement, Angel Newt actively negotiated with the major media about the advertisement. After more than a month's comparison of ratings, target audience, comprehensive influence and other indicators, Angel Newt finally decided to put advertisements on CCTV 3' s "I want to go to the Spring Festival Evening" and CCTV 10' s "The Road to Health", and the advertisements began to broadcast on September 16.

Angel yeast protein powder is a unique yeast protein (microbial protein), which uses non-transgenic soybean protein (plant protein) and imported whey protein (animal protein). Three kinds of protein raw materials come from different biological species, which are more reasonable and easier to be absorbed and utilized by human body. As an ideal nutritional source, yeast protein has high nutritional value because its amino acid ratio is close to the ideal amino acid composition recommended by FAO, and it is rich in B vitamins and trace elements.

"Tianwang" Aaron Kwok and "Angel" Angel Yeast agreed hand in hand, relying on the brand effect of Aaron Kwok and based on the market maturity of protein powder, Angel Newt yeast protein powder will let more people appreciate the charm of yeast and let more people know about yeast, a magical partner of human health.

Third, production and scientific research

Production control. A large number of advanced equipment are put into use: the new bottling production line can automatically complete bottling, capping, sealing and labeling, realizing fully mechanized operation; It has the best lifting mixer in China, which can directly transfer, stir and temporarily store materials in the mixing barrel, which can not only make the materials mix evenly, but also realize the rapid transportation of materials; It has the best dust-free crushing line in China, which can realize vacuum transportation and dust-free crushing of materials, which not only changes the dust flying situation of traditional crushing equipment, but also improves the material recovery rate to 99.9%. After the other seven vacuum automatic feeders are put into use, the dust problem of manual feeding can be completely solved, and the workshop hygiene and working environment can be greatly improved.

Implement sunshine manufacturing

The most advanced 300,000-level GMP health food production line in Central China;

(1) More than 20 internationally advanced testing equipment, and each finished product has undergone strict inspection before leaving the factory:

(2) The production line has been visited by tens of thousands of consumers in a transparent way.

(3) Raw materials shall be purchased at the designated base, and all raw and auxiliary materials shall be traceable;

Quality management. According to GMP regulations, Angel Newt has formulated various quality management systems, standards and inspection operation procedures, only purchasing raw materials from audited legal suppliers, and releasing them into production after passing the inspection batch by batch. A three-level quality supervision network has been established to supervise and inspect the control points of each process, so that unqualified raw materials and semi-finished products will not be put into production, and unqualified finished products will not flow into the next process, and the material release audit procedures will be strictly implemented; Set up a self-inspection team, conduct self-inspection according to GMP self-inspection regulations and annual self-inspection plan, rectify the problems found in each self-inspection in time, and establish self-inspection files, all in order to ensure product quality from the source.

Angel Newt: It conveys the responsibility and integrity of capsules.

Angel Newt has a strict control system for the raw materials of hollow capsules purchased. First of all, on-site audit of suppliers, evaluation of suppliers' quality control system and on-site management. Manufacturers that do not meet the requirements are resolutely not included in the supplier catalogue. Secondly, there are strict requirements for the warehousing of raw materials. Each batch of purchased raw materials must be tested with specified indicators, and qualified raw materials can be put into storage for use. All finished products can only be sold out of the factory after all indicators have passed the test to ensure product quality and safety. Third, suppliers are required to provide third-party inspection reports of products at least twice a year, and random checks are conducted on manufacturers.

The supplier of hollow capsules used by Angelina is Jiangsu Lifan Capsule Co., Ltd., and the hollow capsules produced by Angelina are all pharmaceutical-grade bovine bone gelatin produced by Luo Sailuo (Daan) Gelatin Co., Ltd. (France) and Jialida (Liaoyuan) Gelatin Co., Ltd. (Germany). All the inspection indexes of Jiangsu Food and Drug Inspection Institute are qualified. At the same time, suppliers also publicly promised to the society that they would never use illegal raw materials to produce hollow capsules.

Angelina recognized every batch of hollow capsules purchased, and the heavy metals and chromium detected in each batch met the national standards, so it can be safely eaten. This is also an important embodiment of Angel Newt's long-term emphasis on food safety and ensuring product quality.

Product development. Angel Newt relies on Angel's strong R&D strength. At the same time, attract external high-level talents to participate in enterprise innovation activities by means of project cooperation, joint research and consultation, and expand the innovation team. At the same time, top foreign scientists in related fields will be hired to serve the production base, all in order to enhance the R&D strength of products and ensure the product effect.

Angel Newt adheres to the "four principles" of product development, namely:

It must be a product or industry that is really beneficial to human health;

It must be a product that conforms to the development trend and requirements of the international community;

Must create real value for customers, so that customers have value-added enjoyment;

We must strictly abide by the laws and regulations of the country.

In order to achieve the goal of customer value and customer satisfaction, we have established the following resources and advantages in research and development:

A team of more than 20 experts and consultants at home and abroad has established cooperative relations with more than 30 universities/research institutes around the world;

It has high-level R&D platforms such as national enterprise technology center and postdoctoral research center;

CNAS laboratories recognized worldwide;

In nutrition and health business, we have more than 20 inventions and 17 patented technologies;

R&D's annual investment in nutrition and health business is not less than 5% of sales, which is at the leading level in the industry.

Fourth, social responsibility.

As a director of china health care association and a member of China Nutrition Society, Angel Newt actively carries out various social welfare activities and practices social responsibility.

Aid Wenchuan earthquake

On May 23rd, 2008, Anqi launched the "Angel Netizen Action" to provide health care products purchased through Anqi Online Mall for free and send them to Sichuan disaster area, with a planned total value of 250,000 yuan.

Action for Healthy Lifestyle for All

Since 20 1 1, Angel Nath has organized 1 10 various types of health promotion activities, and more than 50,000 people directly participated in the activities and consultations. Held 10 seminars with more than 500 participants. The participation of these social elites makes healthy lifestyles spread to thousands of households faster; A total of 700,000 health brochures were distributed and posted to ensure the popularization of healthy lifestyles to key communities in the activity area. A total of 6,543.8+0.4 million pieces of health appliances such as oil pots and salt spoons were distributed to pay attention to the people from the daily life.

This round of promotion activities, especially the "nutritious breakfast" activity carried out by Yichang No.5 Middle School, attracted the most attention. The activities hosted by Angel Newt received the attention and support of the Municipal Health Bureau and the Education Bureau. At the event site, Angel Newt held on-site consultation and answering activities with 20 medical and health units including the Municipal Center for Disease Control and Prevention, People's Hospital, Chinese Medicine Hospital and Maternal and Child Center. According to statistics, more than 0/000 people from various medical and health institutions participated in on-site consultation activities, and more than 0/000 people participated in on-site consultation. After the activity, Angel Newt continued to provide loving and nutritious breakfast for all teachers and students, and timely reviewed the health status of teachers and students and made records.

Popular science lecture

More than 30 professional trainers promote more than 6,000 lectures and trainings on children's nutrition science throughout the country every year; Over the past ten years, more than 2 million people have been trained.

3. 15, national 100-city linkage

Every March 15, Angel Newt celebrates the International Consumer Rights Day in more than 0/00 cities across the country. At the event site, Angel Newt provided all kinds of health consultation for consumers, advocated "honest management" of enterprises, displayed all kinds of innovative achievements and accepted consumer inspection.

Angel salamander yeast contains almost no fat, starch and sugar. Its high-quality protein can satisfy your appetite, promote your basal metabolism, and let you effectively lose excess fat. Some people may not agree with the taste of yeast. People who have just started eating yeast can add 1 tablespoon yeast to fruit juice or milk for drinking. You can also mix it in yogurt or add some honey to eat according to your personal preference. It can also be added to cooking or soup. The natural flavor of yeast can increase the flavor of dishes. It is more effective to eat yeast for breakfast. You can eat 10~50g ~ 50g yeast every day, depending on your nutritional status.

Tip: You can eat a small amount of yeast at first, about 1 tablespoon a day. If your digestive function is abnormal, eating yeast may cause bloating. Yeast is very good food, so bacteria can multiply with it. If your stomach lacks gastric acid, or your stomach can only secrete a small amount of digestive enzymes, then many yeasts can't digest it, and the bacteria in the intestine will multiply in large numbers, forming flatulence. [5] There are many kinds of yeasts, such as active yeast for fermentation, medicinal yeast tablets, beer yeast powder and instant yeast powder. Active yeast used for fermentation can not only improve the flavor of pasta, but also increase the nutrition of pasta. Using yeast to ferment pasta will not destroy the nutrition of pasta because of adding alkali, nor will it bring harmful aluminum like baking powder. Active yeast can not be eaten directly, because it will multiply after entering the human body, producing carbon dioxide and organic acids, causing flatulence, so it must be inactivated before eating. Medicinal yeast tablets use enzymes in yeast to promote digestion. Its main auxiliary material is sugar, and the content of yeast is less. Beer yeast powder is the waste yeast after beer production. It tastes bitter and contains some hops precipitate. Vitamins are usually very low, and they are mainly used for animal feed nutrition. Instant yeast powder is a kind of nutritious and healthy food, which is specially made from cultured yeast and used to supplement human nutrition. Its vitamin ratio is more scientific, minerals are more comprehensive, and it can better meet the needs of human body.