What brand is jpe?

The abbreviation "jpe" is the abbreviation of China domestic brand "Joy Passion Essential".

Brand development history:

In 2008, Hangzhou Born Clothing Co., Ltd. was established to process and produce foreign trade textiles.

In June 2009, 10 was rated as "quality, service and reputation" AAA enterprise. In the development of the company, we always carry out the tenet of "learning is the driving force, development is the goal, quality is life, service is marketing", build the high-end status of China brand, advocate the trend of consuming China brand, and Qi Xin will work together to build Hangzhou Tiansheng Clothing into a first-class modern clothing brand.

20 12 with the continuous improvement of the company's brand awareness, the brand agency model was officially launched in 20 12. In August of 20 13, the company was renamed as Hangzhou Xinian Clothing Co., Ltd., and officially developed, designed and operated the marketing of the Hong Kong brand JPE, and quickly seized the high-end market direct sales plus agent distribution mechanism.

By the end of 20 16, the company's marketing amount has exceeded 100 million yuan, and its production output value has reached more than 40 million yuan, making it a leader in the management of Chinese mainland Port brand men's wear. At the same time, we also cooperated with many new youth cultural and creative groups, and cooperated with domestic senior illustrators, cutting-edge photographers and famous young creative calligraphers to collide, sublimate and derive some popular techniques at the forefront of traditional elements in China.

Extended data

Interpret the brand culture of "jpe", that is, the full name of "Joy Passion Essential";

1, Joy Fun- Have their own attitude towards life, like traveling, photography, music, movies and looking for interesting things. China, an avant-garde and bold cultural and creative reformer, combines China traditional elements with cutting-edge popular high street technology and advocates a brand-new confident leisure fashion culture.

2, passion-enthusiasm, avantgarde, like to explore and think, free to innovate, maverick. Let more young people in the world be interested in, love and follow China culture.

3. Essence-release the heart to restore the truth, seek comfort and nature, and respect and inherit the traditional culture of China. As an emotion, it leads people to an indispensable design form step by step. Constantly pursuing and exploring the undiscovered essence is the lifestyle of contemporary young people.

JPE official website-about JPE