Traditional Culture Encyclopedia - Tourist attractions - Caesar Travel’s brand introduction
Caesar Travel’s brand introduction
Caesar Travel was founded in 1993. After more than 20 years of steady development, it has successively established branches in global core cities such as London, Paris, Hamburg, and Los Angeles, as well as in Beijing, Guangzhou, Shanghai, Chengdu, and Shenyang in China. It has more than 30 branch companies in port cities and core commercial cities. It is a member of CATS (China Travel Service Association), a member of BTIA (Beijing Tourism Industry Association), a member of PATA (Pacific Asia Tourism Organization), and a member of the European Chinese Tourism Federation. Founding organizations and members, members of the Chinese Business Federation in Germany, China Chamber of Commerce in Germany, Frankfurt Chinese Enterprises Association, North Rhine-Westphalia Chinese Enterprises Association (Germany), French Chinese Tourism Association, French Chinese Travel Agencies Association, French Chinese Enterprises Association , a member of the British Inbound Tourism Association, and a member of the National Travel Association and the American Association of Travel Agents. The business scope includes outbound tourism (license number: L-BJ-CJ00051), domestic tourism, MICE tourism, tourism e-commerce and other businesses.
Caesar Travel, which originated in Europe, has followed the advanced concepts of mature international tourism markets, fully leveraged its overseas advantages, and grown into a unique commercial brand in China's outbound tourism market, and has become China's leading outbound tourism service provider. With its complete service system, rigorous corporate style, and fashionable brand image, Caesar Travel has successfully ranked among the top 100 international travel agencies in China, and has been rated as "China's Top Ten Outbound Travel Wholesalers" for many times. In 2013, Caesar Travel was once again rated as the highest-level travel agency - 5A-level travel agency by the Beijing Travel Agency Rating Committee by virtue of its advanced operating model, leading product concepts, strong market share and other comprehensive factors. At the same time, it was rated as the 5A travel agency by Beijing Tourism Development The committee and the Beijing Municipal Human Resources and Social Security Bureau awarded the "Best Group Award of the 14th Capital Tourism Forbidden Cup".
Caesar Travel has always been committed to providing tourists with professional, high-quality and efficient outbound travel services. The many special travel products it has developed have won widespread attention from the market and have been rated by "Travel Agency" magazine many times. It is the "Best Travel Agency of the Year", was awarded the title of "The Most Trusted Travel Agency by Company People" in Sina.com's annual selection, and was awarded the "National Market Safe Consumer Brand" by the China Consumer Protection Foundation.
As a tourism company that grew up under the background of China’s comprehensive and rapid economic development, Caesar Travel relies on its strong integration and operation advantages of tourism resources, accurate grasp of sellers’ needs and complete sales channels. With continuous development and growth, it has now become a full industry chain enterprise in the travel agency industry.
Caesar Travel has more than 6,000 high-end tourism products covering more than 100 countries and regions around the world, serving different groups of people. At the same time, Caesar Travel has introduced cultural connotations such as art, music, and sports into product research and development, and has Tourism products are branded and packaged. Many of its star product names have been registered with the Industrial and Commercial Bureau and have become brand products under Caesar Travel. The trademarked product names include "Huguangshanse", "Pure Beauty Island", "Double Wonderful", "Aegean Sea" Bride" and other trademarks. "My Overseas Wedding", "Global Experience Season" and other series of products and large-scale events have been launched continuously for more than 7 years, becoming a travel product brand with considerable influence in the industry. At the same time, Caesar Tourism has always provided the public with large-scale themed activities with tourism culture as its core with an active attitude and rich creativity. In 2012, Caesar Travel, as the exclusive ticketing agent and reception service provider for the London Olympics in mainland China, led thousands of tourists to the London Olympics and witnessed the peace, friendship and hard work of the international Olympic family.
In the context of the Internet trend penetrating into the entire industry, Caesar Travel has taken the lead in the industry in launching O2O, innovatively launching travel experience stores, and successfully expanded this leading service concept and operation model to Beijing, Core cities such as Shanghai, Guangzhou, Tianjin, Harbin, Changchun, Shenyang, Dalian, Xi'an, and Chengdu are leading the way in standardizing and professionalizing tourism services. In 2013, Caesar Travel's first experience store was highly recognized by the National Tourism Administration and was regarded as the development direction of future tourism stores.
Through global strategic layout, Caesar Travel has established tourism destination reception companies in Hamburg, Munich, Frankfurt, Paris, London, Los Angeles and other places earlier, and has established cooperation with 104 countries and regions on all continents around the world. More than 700 local travel agencies in the region have established cooperative relationships. More importantly, Caesar Travel has obtained the agency rights of European Railways, Deutsche Bahn, Italian Railways, Spanish Railways and the exclusive agency rights of Singapore Airlines Holidays in the northern region. At the same time, it is also an important partner of many world-renowned cruise companies in China. Currently, Caesar Travel has cooperated with Royal Caribbean Cruises, Costa Cruises, Princess Cruises, MSC Cruises, Star Cruises, Hurtigruten Cruises, Quark Cruises, etc. for about 11 years. A global cruise company has signed a cruise tourism project, with destinations involving global cruises, Europe, America, Oceania, Africa, Asia, the Arctic and Antarctic, etc.
Caesar Travel has rich aviation resources and has established close cooperative relations with about 60 domestic and international airlines. It has been selected by Air China, Hainan Airlines, Lufthansa, Austrian Airlines, Swiss Airlines, Air France-KLM, Scandinavian Airlines, Air Canada, United Airlines, American Airlines, Singapore Airlines, El Al Airlines, South African Airways, Abu Dhabi Airways, Qantas, Air New Zealand and other airlines were awarded the Best Airline Tourism Cooperation Award, Best Partner Award, etc.
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