Exhibition Company Internship Report

Exhibition Company Social Practice Internship Report Introduction The exhibition industry is known as the "bread of the city" and the "barometer of the economy". As an emerging industry, it has attracted much attention. With the rise of the exhibition industry, exhibition marketing and the benefits brought by exhibitions from the planning to the intermediate stages have attracted widespread attention from people from all walks of life. As an important intermediary marketer in the exhibition industry, the business model of exhibition companies will inevitably receive widespread attention and thinking from the society. What is it like to work in an exhibition company? How to market overseas exhibition calls? What does telemarketing involve? How can we do a good job in exhibition telemarketing? ...These issues have attracted widespread attention, causing people to think and explore for emerging industries. As an advertising student majoring in planning, I am also very interested in the exhibition industry and have read several books related to exhibitions. Therefore, during the summer vacation, through my own efforts, I went to Ningbo Haishu Qirui Exhibition Co., Ltd. for a one-month summer social practice internship from July 6 to August 7, 2006.

Basic information of the practice unit

Ningbo Haishu Qirui Exhibition Co., Ltd. is a professional trade service organization dedicated to promoting the construction of international marketing channels. Based on the concept of "trust-based, pioneering and innovative", the company focuses on every detail of the entire exhibition process, helping companies gain information competitive advantages, helping companies participate in international competition, and helping companies establish international marketing channels.

With professional and pragmatic services and pioneering and innovative work, Qirui Exhibition is gradually establishing its own global service network around the world. The company has carried out friendly and extensive cooperation with government departments across China, the Council for the Promotion of International Trade, the foreign trade and economic system, chambers of commerce, various industry associations, international exhibition companies, and various media. The main business involves Southeast Asia, Europe, the Middle East, the United States, and South America, and has achieved good results in the development of foreign emerging markets such as Southeast Asia, Africa, the Middle East, and South America. At present, Qirui has good partners in Germany, the United Kingdom, the Netherlands, the United States, Russia, South Korea, Singapore, Japan, Thailand, Malaysia, Pakistan, Lebanon, Ghana, and Nigeria.

Ningbo Qirui Exhibition Co., Ltd., "Qirui": Qi means opening; Rui means taking jade as faith. The company will build its business with integrity and open up a better tomorrow for every Qirui customer. The company takes the Yangtze River Delta Economic Circle as the basis for the development of Qirui Exhibition. With expert services and professional operations, we help companies establish international marketing channels, become their best business partners, and strive to build an international trade exchange platform. The company's main business scope is: organizing large-scale domestic exhibitions, organizing domestic enterprises to participate in international exhibitions, conducting international market inspections, providing product promotion services for enterprises, providing professional buyer data services, and providing overseas market information services.

The purpose and significance of practice

The connection between theory and practice has attracted more and more widespread attention. As a college student, how can the knowledge learned in the classroom be used well? of connection to real life? How can we bring the knowledge in the classroom to social practice and better serve the society? These have received widespread attention from society. In order to better combine the theoretical knowledge learned in the classroom with social practice, and to have a meaningful holiday, many college students use the summer vacation to go out of school and participate in practice in all walks of life. The knowledge I learned in the classroom serves the local area, and let practice test the theoretical knowledge I have learned. I chose to go to Ningbo Haishu Qirui Exhibition Co., Ltd. for a summer social practice internship in order to better apply what I learned in the classroom books to social practice and better serve the society.

(4) Practice methods and content

This social practice is mainly carried out in the form of going to work in the company, going to and from work with colleagues in the company, and experiencing it personally. Our job is to publish information on the Internet first, so for every new exhibition project information we bring from other places, before publishing it, we have to check whether the wording is in line with our company's tone and whether the punctuation is correct, etc. At the same time, we We also need to do the same typesetting work in the form of documents with our company logo for different exhibition projects. Secondly, we began to send the project information and company materials we had compiled on the Internet, and sent relevant exhibition project information to relevant companies via email. At the same time, we also searched for information related to the exhibition project and the country where the exhibition project is located through the Internet. Economic information, etc. are used to analyze the attractiveness of the exhibition project. Finally, we disseminate the exhibition projects we represent to customers through phone calls in a targeted manner, that is, telemarketing.

(5) Analysis of practical key points - Practical skills of exhibition telemarketing

In the fierce market competition, some people say: telemarketing is a method that can help companies obtain more profits. The marketing model is increasingly adopted by many enterprises and has a profound impact on social development. But some people say: Telemarketing, as a marketing model, has been considered by many people to be an outdated, too traditional and very inefficient marketing method in this period. But no matter how you say it, whether it is fashionable or outdated, looking at reality, telephone sales are still an effective sales model that helps companies increase profits.

Telemarketing is a method of using telephone, fax and other communication technologies to achieve planned, organized and efficient market behaviors such as expanding customer base, improving customer satisfaction and maintaining customers. As a marketing tool, telephone sales enable companies to quickly deliver information to target customers within a certain period of time and seize the target market in a timely manner. It is also the most direct and efficient marketing method adopted by modern companies. However, specific issues require specific analysis. Different industries have different emphases in telemarketing. As an emerging industry, conventions and exhibitions, especially overseas conventions and exhibitions, need to be introduced to Chinese companies to attract Chinese companies to participate in overseas exhibitions, so it naturally has its own unique and distinctive telemarketing plan.