Is there value in information differences?

Many people always feel that with the development of the Internet, information gaps are getting smaller and smaller. After all, the essence of the Internet is to eliminate information asymmetry. If you think so, you are really too naive.

Information gaps have always existed, especially in China, and contain huge commercial value.

China has a large land, a large population, the education level of people at all levels, the degree of development of each city, the cultural differences between provinces and cities, etc., etc., if you understand this national situation, you can understand why the information The difference will never be eliminated.

I have said this before in my circle of friends:

In China, at least 100 million people don’t know what you think is common sense, which creates some business opportunities. .

I will give you a few examples so that it may be easier for you to understand.

The omnipotent Taobao is actually very common in the eyes of us Internet people, but many people in small towns do not know how to use Taobao, and there are many people who have never even heard of Taobao. I There is a person in the circle of friends who sells things in the circle of friends every day, but her model is quite simple. She does not know how to get the goods by herself, and does not need to manage the supply chain. She just looks for some high-quality Taobao stores, and some people buy her goods. , she goes to the Taobao store to place an order and earns a little bit of the price difference. It’s so simple and crude. It can be said that she has nothing to gain. Although she can’t make a lot of money, for a small town in the 18th tier, she can earn two or three dollars a day. Bai Xiao's life was going well.

There are also many physical stores that sell clothes in small counties. Their sources of goods are all obtained from Taobao, but offline. For many residents of small cities, their shopping habit is to go online. Next, it is necessary to have that feeling, plus face-to-face communication, and focus on sales conversion. These are information gaps, not to mention Taobao customers. I estimate that even among many of my readers, they have heard that Very few.

In the past two years, many P2P and blockchain air coins have gone bankrupt. Many people will ask, where did those people go?

If you look carefully, you will find that the first and second tier cities can no longer survive, and those scammers have begun to work in the small 18th tier cities. They have begun to deceive middle-aged uncles and aunts, and even many P2P and blockchain companies Combining all kinds of high-level concepts, it can deceive people who are lagging behind in information.

Don’t ask me how I know. Many golfers have asked me related questions, saying what blockchain projects their parents have invested in, and there are so many. Even a cousin of mine, one day He also asked me on WeChat about a xx coin project introduced by a friend. Do I understand it? Can I buy it? I was really shocked.

In fact, these scammers are taking advantage of the information gap to harvest leeks.

There are actually many similar examples. Even in life, there are opportunities to make money by taking advantage of information gaps, such as essay writing. Don’t think that everyone knows it, but there are a lot of people who don’t know. Ghostwriting is one thing, such as offline insurance sales. In fact, many Internet insurances are cheaper because there is no intermediate profit from sales staff and agents. It’s just that many people don’t know it. Another example is the various posts in your WeChat Moments. Those who do micro-business, such as your usual travel tickets, etc. In fact, these are essentially doing business by taking advantage of the information gap.

Let’s talk about the domestic stock market in the past. When many people saw good news, such as an increase in earnings, an acquisition, or policies, etc., wait until you see the news. , other organizations have known about it a long time ago. You thought you were sensitive to information, but you didn’t know that your information was already very lagging behind. This is how major organizations in the early policy city harvested leeks. It’s just that it’s better now, but it’s still the same. It is unfair for everyone to have access to information, and there is a serious information gap.

I won’t go into too much detail. In short, remember that if you have poor information, you can always make money. It depends on whether you can discover the poor information and discover this opportunity. I can’t tell you here. Are there any fields where there are such opportunities? I do know that many people have used this to make a lot of money, but if you publish other people's models, wouldn't it be a loss of people's jobs? So you need to discover it yourself.

Of course, what I want to convey to all readers must be serious and compliant businesses. We understand what scammers do and avoid being deceived. It cannot be imitated, but it is legal. Compliant, opportunities to make money by taking advantage of information gaps have always existed. I hope every reader can have this kind of thinking and be good at discovering such opportunities.