Brief introduction of Zhejiang traffic voice

Zhejiang Radio Voice of Traffic is the first professional traffic broadcast in Zhejiang Province, and it is an important strategic partner of Zhejiang Civilization Office, Provincial Correctional Office, Emergency Office, Traffic Management Bureau of Public Security Department, Communications Department and expressway Traffic Police Corps. Zhejiang expressway, civil aviation, railway, highway, road administration, shipping and meteorological center are its closest partners.

Voice of Traffic now has two broadcasting platforms, namely FM93 and FM 104.5, and there is also a transportation and tourism media company. Two channels 130 employees, 80 people in the company. In 2008, the annual income was 93 million.

With a high-quality staff and a complete frequency identification system, Voice of Communications is the first news media in Zhejiang Province to pass the ISO900 1 quality management system certification.

The "Voice of Traffic Road Traffic Information Guidance Card" jointly launched by the traffic police, traffic and road administration departments in expressway, Zhejiang Province was written into the construction code of expressway, Zhejiang Province. At present, Voice of Traffic has broken through 300 "Road Information Guidance Signs" in the whole province, covering the whole territory of expressway, Zhejiang Province, important sections of China and some urban roads. Large-scale outdoor advertisements, such as anti-aircraft gun advertisements and overpass bridge advertisements, have been set up in Shanghai-Hangzhou Expressway, Hangzhou-Ningbo Expressway, Shangsan Expressway, Hangzhou Zhonghe Elevated Road and downtown busy sections, showing the strong and distinctive image of the sound of traffic.

In July 2000, the same-frequency synchronous coverage technology approved by the State Administration of Radio, Film and Television passed the acceptance test in the traffic voice pilot, and the first one realized the same-frequency synchronous listening. Within two years, the broadcast signals simultaneously covered eleven cities in Zhejiang on the same frequency. The broadcast signal effectively covers nearly 80% of Zhejiang, and has built a huge broadcast service network and traffic guidance network for Zhejiang traffic people, with more than 865,438+million loyal listeners.

The news reporting concept of "the first time, the first scene" makes the voice of traffic always become the benchmark of Zhejiang media; He has used proprietary resources to provide successful help for emergencies such as escape, rescue and emergency rescue, and is unique in Zhejiang Radio.

In 2003, under the declaration of the active participation and efforts of Traffic Voice, the seventh frequency of Zhejiang Radio Station and the first professional tourism broadcast in China, the Voice of Zhejiang Radio and Tourism, were established. In 2003, the reform of the central cultural system began, and the Voice of Zhejiang Radio and Communications became the only pilot unit for the reform of the radio and television cultural system in China. In September, 2005, Huangshan Traffic and Tourism Broadcasting, the first joint-stock broadcasting system with cross-regional joint-stock cooperation in China, was established.

Since its establishment three years ago, the advertising revenue of Voice of Traffic has become the first in the province's single-frequency economy, which has always stirred and led the development of Zhejiang Radio. Over the past nine years, Voice of Communications has maintained a sustained and rapid development, and its business income has advanced by leaps and bounds. By 2008, the advertising revenue has reached more than 93 million yuan, ahead of all broadcasting organizations in the province.

In 2007,10,93.0 FM stereo synchronous broadcasting experiment passed the acceptance of the General Administration.

In this hot land of fierce media competition in Zhejiang, the voice of traffic of Zhejiang Radio Station has sprung up suddenly. Besides the hard work of all the staff, we think that technological innovation is also very important. Due to the adoption of high-level FM synchronous broadcasting technology, traffic voice can become a favorite broadcast for car owners in Zhejiang.

In the autumn of 2009, the Voice of Traffic program made a new appearance and was upgraded in an all-round way. Taking this as an opportunity, we created the image of "traffic premiere", established the channel style orientation of "atmosphere, aura and chivalry", and changed from serving traffic to serving autobots to adapt to the new social form and audience changes in the automobile era. The voice of traffic begins a new ten-year journey.

FM93 Zhejiang Radio Traffic Voice is known as "a life-saving radio station". 20 15, 10 was awarded "Zhejiang Emergency Broadcasting Frequency" by Zhejiang Provincial Government!

The official WeChat of Zhejiang Radio Traffic Voice FM93 ranks first in the influence list of China media organization WeChat Radio! China's new media ranks first in people's livelihood!