In addition to vr, online platforms, etc. What information technology can be used in tourism?

The application prospect of AR technology in tourism industry is very broad. ARA, the abbreviation of China Augmented Reality Industry Alliance, thinks that AR technology can help tourism both conceptually and theoretically. First of all, AR can tell tourists the detailed scenic spots around. When traveling abroad, people spend a lot of time looking for information such as catering and accommodation. In this respect, AR can provide many conveniences. AR can help tourists find interesting spots. AR provides users with a new way to obtain tourism information and redefine tourism.

Tourism information search

Tourists are usually people in strange environments. So portability is very important. AR based on smartphone tablet means that users can access the latest information related to the travel process at any time, which can be displayed digitally. AR can provide personalized information according to different needs of individuals. AR can provide location-based services, such as weather forecast, accessories WiFi hotspots, transportation hubs, etc., which can be presented. In addition, AR can also provide various subjective information, such as various comments on recommended destinations and places according to personal interests.

Map navigation

Navigation in strange places, whether indoors or outdoors, will be innovated by ar technology. In the past, it was a huge leap from using paper map to GPS system. Now AR technology will bring another leap, and the guiding arrow can be directly superimposed on our field of vision. Navigation is one of the initial applications of AR technology to innovate the tourism industry, which can make tourists have more interaction with scenic spots.

AR translation

AR application can also make it easy for us to understand words such as signs and menus when visiting abroad. Some of us once sat in a foreign restaurant, but didn't know how to order. AR applications, such as Word Lens and Intelligent Eye, can convert foreign languages into local languages.

Attract tourists

This is also one of the functions of AR technology. AR makes museums and important buildings more attractive and can invent better tourism market education and advertising. Studying history and culture is the main part of tourists' motivation. AR can create an immersive educational environment. The interactivity of this technology stimulates the psychological and motor functions of tourists, because AR encourages users to respond to intuitive information.

AR allows visitors to not only read or be told a brand-new world, but also take the initiative to experience and experience. Tourists will feel more engaged, happier and get more from traveling, which in turn will increase the length of the trip and the frequency of traveling again. In addition, providing customers with exclusive technical services can increase their income.

Digital binoculars station (DBS) is an application example. Based on the traditional binocular station, DBS is specially designed for museums, adding digital content to the exhibits to make them lifelike. These AR contents include things that people can't experience, such as imitating extinct animals or reinterpreting historical events.

This application is no longer limited to museums, but has begun to enter the city streets, making the city itself an exhibit. Historic buildings and temples are reborn on smartphones. Using Layar software, an ar prototype ArcheoGuide is created. The first rebuilt building was Olympia, Greece. Researchers at the Institute of Applied Information Technology have turned Cologne into a learning place and a game place. The so-called "time travel" in the game is to let tourists visit around the city and pass through the "time entrance". AR technology provides an interesting, novel and ideal way for people to experience all aspects of cities in the future history.

Intelligence gathering

Dutch Institute of Architecture has been applying AR technology to new buildings to collect facts and feedback. They allow visitors to comment on future plans, such as theme parks, resorts and scenic spots under construction. This reaction is very important for a country to become an attractive tourist destination.