What should the government do in advance to promote the development of rural tourism?

Government intervention and playing a leading role is the basic way to promote the development of rural tourism.

(1) The government proactively plans and policies encourage and promote.

Most developed countries regard rural tourism as a political task or public welfare undertaking to develop, proactively plan, and adopt some promotion measures to varying degrees, and actively exert the organization, planning, coordination, and coordination of government tourism and agriculture and other functional departments. The role of publicity and promotion. For example, in Spain, each regional government has legislation related to rural tourism, which determines the status of rural tourism through legislation. In the United States, governments at all levels from counties, states to federal governments have formulated a series of supporting governments for rural tourism. Italy, Spain, Portugal, and Finland have successively established rural tourism development associations and rural policy committees to coordinate the scale of rural development and promote the effective allocation of rural resources. The regional government of Valencia, Spain, presided over the formulation of development plans and provided technical and financial support for planning preparation, as well as strict management.

(2) Actively build platforms and vigorously promote development.

In order to promote the development of rural tourism, governments of various countries are actively building enterprise investment and financing platforms, cross-regional cooperation platforms, online business service platforms, marketing platforms, etc.

For example, in 1992, the "Memorandum of Understanding" (MOU) between the U.S. Bureau of Land Management, the Fish and Wildlife Service, the National Forest Park Center, the Forest Commission, the Department of Defense, and the U.S. Travel and Tourism Administration, A framework for joint cooperation between local, regional and state governments in promoting tourism development on federal lands has been formed. France established the Standing Committee of the French Farmers' Association in 1953. In 1998, it set up the "Agricultural and Tourism Reception Service" as a central agency to promote agricultural tourism; established a "Welcome to the Farm" network, and improved farm inns, agricultural product markets, snack farms, Nine series, including horse riding farms, teaching farms, exploration farms, hunting farms, temporary residence farms and camping farms, promote agricultural tourism and greatly promote the development of rural tourism.

(3) Adhere to the main body of agriculture and standardize industry operations.

While adhering to macro-management, most Western developed countries have embarked on a development path of industry management, market regulation, and industry self-discipline. In order to protect the agricultural attributes of rural tourism, the United Kingdom has legally stipulated the status of agriculture and comprehensively implemented rural affairs management plans; the German Agricultural Association formulated a rural tourism quality certification system in 1972. Those who pass the inspection will be issued a holiday farm certification label. Chapter, and the Ministry of Economic Affairs, Ministry of Finance, etc. are responsible for the implementation of subsequent certification work. The implementation of this system has greatly improved the overall quality of German rural tourism services. France issued the "Quality Charter" in 1974. According to the surrounding environment, software and hardware facilities, room comfort and various services of "farmhouses", they are divided into 5 levels with wheat ears as the symbol, with the lowest level being 1 wheat. Ear, the highest level is 5 ears of wheat. To obtain a "farmhouse" with 5 ears of wheat, the requirements are very strict. It must have a private garden, parking garage, and leisure facilities including tennis courts, swimming pools, saunas and music equipment. , guide enterprises to standardize operations and strengthen industry self-discipline.

(4) Optimize the rural environment and focus on brand characteristics.

Developed countries generally believe that rural tourism is the result of the promotion of multi-industry systems, a substitute industry for traditional rural industries, and an important measure to develop regional infrastructure and optimize the rural development environment. Therefore, it must be targeted at different regions. Develop and utilize its features and advantages. The development goals and functions of Finnish rural tourism are: economic growth and adjustment, job creation, increased investment, population stability, infrastructure and equipment supply and security, etc. Italy integrates rural tourism with modern agriculture, beautiful natural environment, colorful folk customs, new ecological environment and other social resources, forming a comprehensive project to comprehensively develop and utilize rural resources and improve urban-rural relations. , plays a very important linking role.