Traditional Culture Encyclopedia - Tourist attractions - What are the main aspects of the industrialization value of folk tourism?

What are the main aspects of the industrialization value of folk tourism?

Basic values of history: historical value, cultural value and spiritual value.

② The basic value of temporality: scientific value, social harmony value and aesthetic value.

(3) Realistic value, educational value and economic value completely conform to the value characteristics of tourism resources. Secondly, from the perspective of market demand, the root of tourism demand lies in differences. Intangible cultural heritage shows tourists a vivid national history, which makes them understand the unique spiritual connotation of a cultural space more intuitively and profoundly. At the same time, intangible cultural heritage is the human culture that is most likely to be endangered with the development of modernization. Anthropological analysis shows that "the more endangered things are, the more they attract today's urban tourists", so intangible cultural heritage has the value of tourism development.

Culture is the soul of tourism, and tourism is an important way of cultural development. As a "pillar industry of national economy", cultural industry will be more and more integrated with tourism.

Cultural tourism not only helps to protect and develop the distinctive cultures of various ethnic groups and places, but also enriches and improves the connotation and value of tourism products, and also helps to promote the transformation and development of regional economic structure. Therefore, cultural tourism has become an important driving force for the further development of tourism in China.

Industrialization of cultural tourism

When cultural tourism develops to a certain extent, it can be expanded and extended horizontally and vertically, thus forming a complete industrial chain of cultural tourism. For example, cultural tourism commodities in Lijiang River, cultural homestay industry, Disney's animation and film industry, and performing arts and romance industry in Song Dynasty.

From the perspective of horizontal expansion, cultural tourism industry involves vertical, horizontal and oblique cooperation of different industries, including tourism industry, cultural industry, leisure and entertainment industry, commerce, manufacturing industry and education industry. To achieve cross-industry and cross-field horizontal expansion.

From the vertical perspective of the industrial chain, the cultural tourism industry has formed the planning and development of cultural tourism resources in the upstream link; Operation of cultural tourism products in the middle reaches, brand packaging in the lower reaches, and public relations marketing. Cultural tourism industry can also derive some new elements on the basis of the original industrial chain elements to realize the vertical derivation of cultural tourism industrial chain, including tourism commodities, handicrafts, movies and television, exhibitions, cultural performances, animation games and so on. And these cultural performances and animations can lead to new commodity markets.