How much is the tour price? What are the factors that affect the pricing of tourism products?

Tourism price is the cost of tourism products in the tourism industry, which is comprehensive, complex, volatile and monopolistic. The highest pursuit of tourist attractions should be to attract a large number of tourists and make them feel value for money, which not only keeps the cost, but also realizes the profit. Therefore, how to make your own tourism products popular with tourists is the key to the survival of a tourist attraction. Because the price of tourism products affects the choice of tourists to a great extent, mastering and understanding the tourism pricing strategy can better achieve the goal. Tourism economics divides strategies into psychological pricing strategy, discount pricing strategy and solicitation pricing strategy. Their similarity lies in attracting more tourists and stimulating their consumption, thus achieving market share and their own profits. As far as psychological pricing strategy is concerned, the most important thing for tour operators is to grasp the psychology of tourists. In fact, as a tourist, I am very sensitive to the price of tourism products. For example, the price of a souvenir, 9.8 yuan, seems to be much cheaper than 10 yuan, although it is insignificant to the merchants; In addition, the ticket for Huashan is for each person in 200 yuan, but if the scenic spot is changed to 198 yuan per person, it will make many tourists feel very strange and will not attract more tourists because of this strategy; Another example is Jiuzhaigou ticket to 220 yuan. Even if it is expensive, it doesn't matter to a tourist who is far away from home and yearns for the beautiful scenery of Jiuzhaigou.

The second point is the discount pricing strategy. We usually sell goods at wholesale. "Wholesale" means that enterprises can make up for the reduction of unit price profit in quantity, so wholesale things will definitely be cheaper than usual. This is a way to encourage consumers to buy tourism products and maintain market share, so they are given discounts. This is the wholesale of tourism products. In addition, many tourist attractions in the country will be divided into off-seasons, including nearby restaurants and hotels. Prices will rise with the peak season and fall with the off-season. The tourist market in the peak season is vast, which will increase prices and income, while the number of tourists in the off-season is small. In order not to make tourism products idle, the price will be lowered to attract more tourists to spend. The off-season strategy can not only attract more consumers, but also divert the number of tourists in the off-season to some extent, thus balancing the gap in the off-season and reducing the damage to tourist attractions in the off-season. We college students can be regarded as a huge market for off-season tourism. Because college students have more spare time, they have a lot of time to travel outside the summer vacation. Most college students want to travel to nearby places when they arrive in a new environment. Therefore, in addition to conference tourism, college students should be the source of tourists that many tourism enterprises should seize. '