Homogeneity is the main bottleneck of the development of ice and snow tourism?

According to reports, the relevant person in charge recently pointed out at a seminar on ice and snow tourism that the 24th Winter Olympics to be held in China in 2022 is stimulating the enthusiasm of Chinese people to participate in ice and snow sports. In the future, there is a huge space for the development of ice and snow tourism, but it faces the bottleneck of homogenization.

The report pointed out that at present, in the development of ice and snow tourism, the products in most areas are mainly concentrated in the sightseeing level such as ice sculptures and ice lanterns, and there is a lack of ice and snow holiday products and ice and snow folk experience tourism products. The lack of systematic planning, serious shortage of supporting facilities and inadequate safety management in the construction of ski resorts directly affect the quality of ice and snow tourism.

Experts said that to develop ice and snow tourism, it is necessary to strengthen brand awareness and take the road of characteristics, not only to enrich product types, but also to enrich connotations, especially regional cultural connotations. It still needs to work hard to improve its international reputation, especially to compete with ice and snow resorts such as Northern Europe.

According to industry insiders, for those destinations with ice and snow tourism resources, the development of ice and snow tourism should be planned first. All localities should not only wait for the government to invest, but also increase the intensity of attracting investment and attract more developers to create ice and snow tourism. Only in this way can we break the bottleneck that restricts development.