Contents of circular economy theory [Research on ecotourism development based on circular economy theory]

The circular economy has injected new development concepts and vitality into the practice of eco-tourism in Zhejiang Province. Use the theory of circular economy to scientifically and rationally develop and manage tourism resources, coordinate the conflict between traditional mass tourism and eco-tourism, realize environmental protection while developing tourism activities, and realize ecological benefits while also realizing economic benefits. benefits and strive to provide new possibilities for the sustainable development of eco-tourism in our province.

As a practical form of sustainable development of the tourism industry, ecotourism is considered to be the first step in achieving sustainable development of the tourism industry. We must truly understand ecotourism and see clearly the existing problems in the current development of ecotourism. Only by solving problems and moving forward on the right path of eco-tourism can the tourism industry truly move towards a virtuous cycle of sustainable development.

1. The concept of eco-tourism

Eco-tourism is an alternative tourism that adapts to people's new travel needs and reflects on the shortcomings of traditional tourism activities. Most people believe that the concept of ecotourism was first proposed in 1983 by Chebelos Laskari, special advisor to the International Union for Conservation of Nature (IUCN), and was recognized at an international environmental conference held in Mexico in 1986. Entering the 21st century, eco-tourism has become a new tourism theme. Eco-tourism activities have flourished worldwide and achieved significant economic, social and environmental benefits. Although the term ecotourism has been widely used at present, the definition of its concept is still controversial. Some definitions still continue the concepts of green tourism and natural tourism, defining it as a tourism product. The new perspective believes that ecotourism is an effective means and way to achieve sustainable tourism goals in the development and utilization of natural tourism resources.

2. The necessity of developing eco-tourism

Tourism is a resource industry, and the ecological environment and humanistic environment are the basis for the survival and development of the tourism industry. In the process of modern tourism development, the concept of tourism development has long been affected by the misconception that tourism is a high-output, low-input industry, leading to "predatory and extensive" development practices, causing environmental pollution and resource destruction. The key to changing this situation lies in the change of people's concepts and the effective implementation of relevant systems and measures. The 17th National Congress of the Communist Party of China proposed to build an ecological civilization and basically form an industrial structure, growth mode, and consumption model that conserves energy resources and protects the ecological environment. It also emphasized the need to firmly establish the concept of ecological civilization in the entire society. Ecological civilization is a new cultural form based on sustainable development, with the purpose of protecting the ecological environment, and creating a good and sustainable living environment for all generations in the future. On the one hand, ecotourism pays attention to natural protection and environmental ecology, and on the other hand, it consciously accepts the baptism of knowledge and culture, making ecotourism an environmentally friendly tourism.

3. Advantages of developing eco-tourism in Huzhou

Huzhou is located in the center of the "Yangtze River Delta", bordering Shanghai to the east, Taihu Lake to the north, Anhui to the west, and Hangzhou to the south. A beautiful landscape garden city on the south bank. It is the only city named after the lake in the Taihu Lake area in China. It is an important commodity distribution center and water and land transportation hub in the adjacent areas of Jiangsu, Zhejiang, Anhui, and Shanghai. It is known as the "house of silk, the land of fish and rice, and the land of cultural relics." called. Huzhou has a history of more than 2,300 years since King Chun Shen of Chu built Jian City during the Warring States Period (333 BC). The city has many scenic spots and historic sites. Huzhou is one of the birthplaces of silk culture in the world. The silk fabric unearthed at the Qianshanyang site on the outskirts of the city is one of the oldest silk fabrics ever discovered in the world, with a history of more than 4,700 years. Huzhou silk has not only been "the best in the world" for a long time, but also won the reputation of "Hu silk cloths the world" through the Silk Road. The Hu brush, which has been listed as the first of the "Four Treasures of the Study" in the past dynasties, is also produced in Huzhou. With beautiful mountains and rivers and beautiful scenery, Huzhou is moving towards the goal of becoming a modern medium-sized city with a more prosperous economy, a more civilized society, more complete functions and a more beautiful environment. As the birthplace of Lu Yu, the world's first monograph on tea, "The Classic of Tea", Huzhou has many cultural resources that can be regarded as high-quality products at home and abroad, such as the world's earliest silk cultural relics site - the Qianshanyang site, the world-famous Hubi, and Da There are cultural resources such as the former residences of calligraphers and painters Zhao Meng and Wu Changshuo, the thousand-year-old town of Nanxun and the Jiaye Hall Library in Nanxun, the cool resort Mogan Mountain, the Anji Longwang Mountain Nature Reserve at the source of the Huangpu River, the dense river network in the city, and the three thousand hectares of blue waves in the north. The well-proportioned layout of Taihu Lake, the famous tea-Anji Baipian, Anji Bamboo Expo Park, and the small and unique city walls of Jiangnan have created a series of beautiful scenic spots for Huzhou. The area is rich in tourism resources and has formed a "mountain, water, lake, bamboo" Natural landscapes featuring "ancient towns, gardens, silks, lake pens", etc.

4. The main problems existing in Huzhou’s eco-tourism at present

1. The awareness of eco-tourism is weak

Eco-tourism has just entered people’s field of vision, and many tourists are not familiar with it. Ecotourism is still poorly understood and has not yet taken a central place even in the consciousness of tourism management organizers. When we travel with some tour groups, it is difficult to hear the promotion of knowledge related to eco-tourism and environmental protection. The tour guide team is too commercialized and has a weak awareness of ecological protection. Some tourists one-sidedly believe that tourism is a completely pollution-free activity and ignore the importance of ecological resource protection.

Tourists' awareness of ecological environment protection still needs to be improved.

2. Lack of unified planning and blind development

Influenced by the traditional economic development concept, many developers regard eco-tourism as a fashionable tourism product, regardless of the quality of eco-tourism and its basic principles and developed blindly. In the process of developing eco-tourism, due to the developers' eagerness for quick success and the people's desire to improve their lives through the development of eco-tourism, there is a general lack of scientific planning and management, and no consideration of long-term interests. In order to maximize the reception Tourists, in pursuit of maximizing income and profits, intensify development efforts and carry out predatory development of environmental resources in eco-tourism destinations, thus causing negative externalities of eco-tourism. This results in a huge waste of eco-tourism resources and ultimately affects the overall development process of eco-tourism. Although some have implemented planned development, there is a lack of scientific and effective demonstration in the planning. The planning of some areas is formulated by investors themselves. They often proceed from the interests of their own departments or enterprises and obtain approval rights as their starting point, without considering Environmental benefits, social benefits and economic benefits are combined into a comprehensive plan. These developments come at the expense of environmental damage and the loss of the development potential of the scenic area. For example, the urbanization trend of the scenic area will greatly reduce the viewing value of the natural area and residents in the area. , eventually losing its appeal to tourists.

3. Eco-tourism is still in its infancy, and the management system is not yet sound.

There is no systematic and established system in terms of policy and institutional management. In a town under Anji County, a newly developed scenic spot called Xianren Cave was blindly carried out exploratory and Extensive development has resulted in the eventual inability to develop the scenic spot, but has resulted in the damage and waste of many precious plant and animal resources. Therefore, it is very important to fully understand and correctly understand "ecotourism".

4. Ecological protection measures are not in place and environmental pollution is serious

At present, most developers put ecological consumption first and obtain the greatest possible short-term profit at the expense of ecological resource consumption. profit, while neglecting the implementation of measures to protect ecological resources. For example, garbage can be seen everywhere in scenic spots such as Anji Bamboo Expo Park, domestic sewage has increased sharply, and water pollution and noise pollution have occurred in some scenic spots. The hazards of garbage are becoming increasingly serious. It can be said that wherever tourist attractions are developed, ecological destruction and environmental pollution will continue. Therefore, how to realize the regeneration and sustainable utilization of resources while developing resources, strengthen protective measures for the ecological environment, and curb the further expansion of environmental pollution is an important part of developing eco-tourism.