The role of tourism ethics

Guide tourism enterprises to establish correct business objectives, help tourism enterprises to establish a good image and reputation, enhance the centripetal force and cohesion within tourism enterprises, and realize the sustainable development of tourism. Therefore, fully understanding the role of ethics in tourism management and strengthening the ethical construction of China's tourism industry will have a far-reaching impact on the healthy development of tourism and meeting the challenges of global economic integration.

From 65438 to 0999, the World Tourism Organization formulated the Global Code of Tourism Ethics, which introduced the new theory of tourism ethics to the world. It covers all kinds of norms that people should follow in tourism activities, plays a regulating role in all kinds of complicated relations in tourism activities, and plays a restraining and guiding role in people's tourism and tourism-related behaviors.

Because the research of tourism ethics is still in its infancy, the concept of tourism ethics is also in the stage of extensive discussion. Here, we can define tourism ethics in a broad sense as "the sum of ethical behaviors and ethical norms that should be followed around all tourism activities".