How should rural tourism development planning be done?

Rural Tourism Development Planning —— Hui Jing Tourism Planning and Design Institute of Beijing Jianguo is a professional tourism planning and design institute specializing in deep excavation and utilization of cultural resources, strategic positioning, project planning, creative design of landscape architecture, planning and design of tourism complex, planning and design of large-scale tourist resorts, rural tourism and agricultural tourism, religious and cultural tourism planning and design, and red tourism planning and design. It has the ability of overall planning, regulatory detailed planning, constructive detailed planning, scheme design, preliminary design and construction drawing design. Our company is a national Grade B tourism planning qualification (applying for Grade A), with more than 50 professional planners, designers, trainers and customer service personnel, attracting outstanding young design talents from famous universities such as Central Academy of Fine Arts, Tsinghua University, China Academy of Art, China Renmin University and Beijing Forestry University. Some travel consultants have graduate education or above and overseas study background, and their professional structures are complete.

Rural tourism resources are very rich, which can be said to cover almost all types. From the perspective of rural tourism development, we must first get rid of the national scenic spots, national forest parks, nature reserves and other formed scenic spots that have been directly controlled by the state. Therefore, rural tourism pays more attention to landscape agriculture and rural leisure.

Based on the above understanding, we divide rural tourism resources into five categories:

Landscape environmental resources-based on the unique ornamental value of natural environment such as mountains, rivers and valleys. And form the basic landscape, which is the "new countryside of landscape tourism".

Eco-environmental resources-Based on green vegetation, the lush environment, especially the good forest coverage rate, has become an oxygen bar, which constitutes the foundation of the ecological environment and is a "new eco-tourism countryside".

Pastoral environmental resources-characterized by rural pastoral farming style, forming a beautiful rural pastoral farming landscape, forming the basis of pastoral landscape, is a "new rural tourism."

Village environmental resources-based on ancient villages, ancient streets, Gu Xiang, ancient dwellings, characteristic dwellings, characteristic village buildings, new characteristic village buildings and folk customs. , constitute a unique village landscape, forming the foundation of the village landscape, which is the "new village tourism countryside".

Economic output resources-relying on fruit trees, flowers, greenhouses, medicinal materials, cattle, sheep and livestock, fish ponds, simple non-staple food processing and other crops, cash crops, agricultural and sideline products processing, animal husbandry, fisheries and so on. , forming a unique landscape environment and economic output base, which is a "new agricultural, industrial and commercial tourism new countryside".

For different types of resources, there should be completely different tourism development models and marketing methods, which will have an unreasonable impact on the effect and demonstration value of the new countryside. It is necessary to choose a type that is representative in a region, can be popularized, and is easy to be successfully developed, and carry out pilot projects.