There is a kind of shoes called Wo, which is similar to outdoor sports.

The company was founded in 1993 and has been expanding since 18. The company has more than 80,000 square meters of modern standard workshop, 65,438+00 world-advanced shoe-making production lines and supporting production and testing equipment, employs more than 3,000 people, produces more than 6.5 million pairs of travel (sports) shoes annually, and develops "VOIT" water sports clothes, hats and socks. It is the representative of the new economic growth point enterprises in Fujian Province, and has become the drafting unit of the national standard of national professional basketball volleyball shoes. Walter is the enterprise that has won the most national honors, and has the titles of "China Famous Trademark", "China Famous Brand", "National Inspection-Free Product" and "Export Inspection-Free".

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Development history

Walter brand spokesperson

Wotewote advertising language

corporate culture

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1996 self-created "VOIT" brand products are sold to the international market. From "VOIT" (water) brand spokesperson.

At the beginning of the brand establishment, Huafeng Footwear was determined to make the "VOIT" brand a world-famous brand. To this end, the company applied for the registration of Walter's English name "VOIT" and logo in more than 70 overseas countries through Madrid International Agency, and built a sales network covering nearly two-thirds of the world through Walter's UAE-Dubai branch, Hungarian WINK branch and Chile branch, selling "VOIT" sports shoes to the Middle East market, European market and South American market. In addition, in more than 20 countries, such as Australia, Czech Republic, Slovakia, Austria, Lebanon and so on. , brand authorization, sales of "water" travel shoes in the form of cooperation or brand monopoly, providing exclusive services of "VOIT" brand for foreign consumers and winning the favor of foreign customers with excellent quality. From 65438 to 0998, "VOIT" travel shoes began to be sold in China, and nearly 2500 specialty stores, shops and counters were set up in more than 30 provinces, municipalities and autonomous regions, and the sales volume of products doubled year after year. By 2004, the total annual sales revenue of Huafeng Shoes Industry was 880.43 million yuan, of which the annual sales revenue of "VOIT" travel shoes was 780.43 million yuan, and the total annual tax payment was 33.53 million yuan. Today, Huafeng Company has an annual production and sales of 5.35 million pairs of "VOIT" sports shoes, of which 3 million pairs are exported, earning 26.35 million US dollars in foreign exchange, with a production and sales rate of 99.2%, enjoying a high reputation in the international and domestic markets. Sports and leisure products, including basketball shoes, casual shoes and running shoes, as well as diversified sports series products and accessories such as sportswear, backpacks, hats, badminton and volleyball, have been developed one after another and gradually developed into comprehensive sports brands. After more than ten years' efforts, the company has grown from scratch, from large to large, and has now developed into a medium-sized shoe-making enterprise with self-operated import and export management rights integrating design, development, production and marketing. Enterprises are market-oriented and strive to open up markets. Products are exported to more than 30 countries and regions on five continents. With brand management as the core, the "Voit-Water" basketball shoes series products were launched; And develop in a diversified direction to increase brand value!

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2005-2009 Wang (designing boots for the 2008 Beijing Olympic Games) made his debut in SKY-the world's top street basketball team on 20 10.

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Expectation, unequal expectation and unequal are the slogans put forward by Walter in the Olympic year. This is an enterprising attitude, and it also shows Waters' determination. The road to brand growth is long. As a terminal, many of us may not wait for that day, but we firmly believe that we will support it with our heart until it finally succeeds. What you didn't expect was the new corporate slogan of 20 1 1.

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Different from the traditional Olympic marketing in which other brands only sponsor events, Walter combines the Olympic spirit, wonderful sports, national psychological emotion and brand connotation with CCTV, deeply excavates the Olympic feelings and sports feelings hidden in consumers' hearts, makes Walter's brand Olympic or sporty, and realizes the most influential Olympic marketing. This time, the Olympic Games created by Walter is based on the story of Walter spokesperson and domestic basketball superstar Wang, which shows a positive national feeling of "looking forward to the Beijing Olympic Games without waiting". The picture vividly shows the spirit of Olympic athletes' enterprising spirit and courage to challenge in the sports field, and witnessed China's sports step by step to the brilliant peak, thus highlighting the passionate theme of "expecting without waiting" and igniting the strong national feelings of the people of China. Walter, with a keen sense of smell unique to a national enterprise, perfectly combined hundreds of millions of people's pursuit of focusing on professional sports with the Olympic spirit of self-challenge and self-exercise, and put forward the concept of "My time is coming". Around this idea, Walter made full use of his own superior resources and made a unified and effective integration and dissemination of his Olympic strategy.