What is an English reading poster? English reading questions, how to judge whether they are advertisements, posters, news and the like. What do these three kinds generally have?

English reading often encounters tourist posters and brochures. What's the difference between these two booklets? They focus on traveling and rest, and they are tour guides. Posters are publicity advertisements. English reading questions, how to judge whether they are advertisements, posters, news and the like. What do these three kinds of posters usually have? What are the skills of English poster design? Poster is a very economical form of expression, which can show the maximum amount of information with the least information and also play a good role in publicity. The following are recommended English poster design skills for you. 1, creating posters with the best reading distance usually gives priority to the key people in the event. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text. When it comes to poster design, we can consider three obvious levels of text: ① Title: This is the main (and most critical) text design element. Can increase the sense of art, or itself is an artistic existence. Choose an easy-to-read font to highlight its interest. ② Details: What content, when and where? We will answer these questions next. What information do you need to know to make a poster? Remember, the simpler the better. There are two choices to determine its size-reduce the font to about half of the main title, so that the whole has a very clear hierarchy, or continue to use a larger font and then compare it with another font. Which one to choose often depends on the importance of other elements and secondary text. ) 3. Exquisite printing: These are used to explain yourself. The common posters are mainly film propaganda, so it is necessary to decide everything to be displayed on the posters, as small as possible, but to show the propaganda key points. 2. Making small-sized posters Although poster design is mainly done by printing, designing multi-sized versions can help you better apply your posters to different media. Remember these basic marketing principles, a thing needs people to touch it for 20 times to remember, and multi-size posters can make people remember your posters more deeply. 3. Use a big picture Whether you choose photos, illustrations or copywriting, the key is to need a dominant pattern. Just like copying, it needs to be readable from a certain distance. Think carefully when designing posters-when you close up faces or other elements, a single illustration, a common scene with focus or a novel layout can attract great attention from the public. Pay attention to the hierarchical elements when choosing a graph. The layout and images need enough contrast to make the poster readable independently. It is important to consider the size and location: where will your poster be placed? These factors are divided into several aspects, including the size of the poster (perhaps the aspect ratio), the visual interference around the poster and whether people will appreciate your expression. Defining the location of the poster will help you choose your ideas better. In your design, not only visual contrast is very important, but also external factors. You can think of it this way: if your poster is to be hung on the green wall, but you still use a contrasting color scheme, your design will not blend in with the environment. 5. Boldly leave blank when designing posters, you can leave a lot of blanks between elements. You may feel a little weird at first, but from a distance, these blanks will significantly enhance the visual impact and improve readability. 6. Call to Action The purpose of every poster is to show people the content. Most of these "contacts" call on people to take action, such as attending concerts, film promotion or other activities. Therefore, it is very important to call on the audience to take action. Similarly, the same is true for designing websites or apps, and invitations for activities should be placed in the most conspicuous position. Unlike web design, it is not easy to call for action on posters. Registering on a web page or sending us an email is a common action, but it is not common on posters. The call to action is reflected in the poster through the display of activity information or contact information. Once you know what kind of users will do when they see the poster, you can design the call action. (Some designers like elements such as QR codes to encourage users to scan information; Only in the common QR code market. ) 7. The key function of printed poster design is to make people use typesetting design crazily. The best posters are designed with words and colors, not images or illustrations. Remember some excellent typesetting rules that can be applied to many projects. This is not to say that 10 can be used everywhere at the same time, but to try a thick, wide or larger font in other ways until people feel comfortable. Use some text options to set the tone of the project and convey appropriate emotional information through text. You may find it a challenge at first, but this kind of exercise is very effective. 8. Use cold printing technology. Depending on the location of the poster and the crowd, it may need cool printing technology to realize it. There are many things you can express on paper, not through digital projects. This may be a perfect opportunity to try letterpress printing, screen printing, bronzing or ultraviolet layer. These technologies are usually used in high-end projects or things that have a certain impact. Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you should also consider the budget. Some printing processes are expensive, so there should be enough room for manoeuvre in the budget before starting printing. 9. Interesting poster design will bring a lot of fun to designers. Although there are many things to consider and think about, the world of posters is a place that can be divorced from convention and designed crazily. Do it. Try to do something you want to do, or seize the opportunity to learn new skills or techniques. Open your imagination to create new things. The purpose of posters is to attract the attention of distant audiences, as long as you are creative! 10, compare a poster and get someone's attention in an instant. High contrast between elements can help you achieve this effect. Forget the single gradient and boldly choose different colors and types. Designing posters is a good opportunity to try out fonts or color combinations that look crazy in other works. Just try it. Think about the background color. In many cases, poster designers start with white petals. If printing permits, you can use a high-color background for full diffusion to make your poster stand out from other posters. As we know, poster design begins with the choice of canvas. You need to choose canvas at the beginning of poster design. Common poster sizes are 1 1x8.5 inches (or A4), 1 1x 17 inches and 22x34 inches. Large posters are usually 24x36 inches. Posters can be designed vertically or horizontally, but vertical design is the most common. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.