What is the marketing focus of CRM in the tourism hospitality industry?

What is the marketing focus of tourism hospitality industry CRM:

1. The concept of tourism marketing environment: The tourism marketing environment is the environment in which tourism enterprises or tourism industries operate. ① Various factors that affect the marketing capabilities and goal achievement of tourism enterprises.

② Acting on the external conditions of tourism marketing activities

2. Characteristics of the tourism marketing environment:

3. Analysis of the macro environment of tourism marketing