What does tourism management include?

Tourism management discipline is two disciplines under the first-class discipline of business administration. Tourism management is a new subject to study tourism management. With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and world economic and industrial system. Tourism management major is a comprehensive major that combines tourism, management and culturology. Its goal is to cultivate senior professionals with professional knowledge of tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions and various enterprises.

Although this discipline appeared in China less than 20 years ago, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, China's tourism industry has developed rapidly, which has not only become an important aspect of China's tertiary industry, but also formed a new economic growth point, so there is an urgent need for management talents with humanities, geography and economic knowledge. It is in this context that the discipline of tourism management has gradually developed and become an important discipline in the industrial and commercial management system.

The research scope of this subject focuses on business fields such as tourism enterprise management, tourism development and tourism marketing, exhibition service and management.

Second, the training objectives

Cultivate compound senior professionals with good professional quality, rigorous and realistic style of study and innovative consciousness, who can engage in tourism management, exhibition management, tourism resource development, tourism marketing and other work in tourism administrative departments at all levels and tourism enterprises and institutions. Through standardized and systematic professional training, master a solid foundation of economic management and systematic basic theory and knowledge of tourism management. Familiar with the basic theories of tourism enterprise management, tourism development and tourism marketing, exhibition service and management. Familiar with China's principles, policies and regulations on the development of tourism, familiar with the knowledge of related disciplines, and understand the development trends of this discipline. Proficient in a foreign language, and can read the foreign language materials of this major. Cultivate students' basic ability to analyze and solve problems by using qualitative and quantitative analysis methods related to tourism management theory and tourism management research. After graduation, you can engage in business management in tourism management departments and tourism enterprises, and also be suitable for teaching and scientific research in universities and scientific research institutions.

Third, the research direction:

1. Tourism enterprise management

The direction of tourism enterprise management starts from the characteristics of tourism service enterprises and studies the theory, method and application of tourism enterprise management. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism management, the present situation and system reform of China International Travel Service (CITS); Globalization and tourism enterprise management.

2. Tourism development and tourism marketing

Tourism market development and tourism marketing direction include special research on tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management.

3. Exhibition service and management

The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, exhibition practice, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business services, exhibition cleaning, garbage disposal, catering services, exhibition marketing concepts, exhibition organization, cost control, exhibition services, regular publication of research data and reports, exhibition marketing management, and exhibition service contractor management. ...& gt& gt