When is the Shanghai Tourism Festival every year?

The Shanghai Tourism Festival starts on a Saturday in September every year and lasts for more than 20 days. The specific day depends on the year and is not fixed.

The Shanghai Tourism Festival is co-sponsored by the Shanghai Municipal Culture and Tourism Bureau and the Shanghai Municipal Commerce Commission. It is currently the largest and most influential large-scale tourism festival in China.

The Shanghai Tourism Festival is positioned as "a festival for the people" and with the theme of "Into Beauty and Joy", it promotes the "Belt and Road Initiative" through colorful and distinctive festivals in various districts and counties in Shanghai. The strategy’s requirements for tourism development have attracted strong support and extensive participation from all sectors of society.

The Shanghai Tourism Festival has become a symbol of Shanghai’s construction of a world-famous tourism city. Traditional activities include the Shanghai Tourism Festival float parade and competition, micro tour of Shanghai, etc.; it combines sightseeing, leisure, entertainment, culture and sports A tourism experience that integrates exhibitions, food, and shopping, as well as nearly a hundred festival activities in which citizens participate, it showcases the infinite charm of Shanghai’s urban scenery, urban culture, and urban humanity in all four seasons to both domestic and overseas audiences.