Differences between New Oriental Cultural Travel and Oriental Selection

The difference between New Oriental Cultural Travel and Oriental Select lies in different business directions, different target customers and different product contents.

1, the business direction is different. New Oriental Cultural Travel is a newly developed cultural travel business for middle-aged and elderly people after the completion of the transformation of education business by New Oriental Education Technology Group. Oriental Select is mainly a company with live broadcast as its main business, and realizes commercial realization through online sales of agricultural products, food, books, daily necessities and other products.

2. The target customers are different. New Oriental Cultural Travel will be targeted at middle-aged and elderly people, who have sufficient time and funds and have great demand for cultural tourism products. Dongfang chooses a wider range of target customers, including consumers of all ages and different needs, and mainly attracts traffic through live broadcast platforms to achieve product sales.

3. The product content is different. The products of New Oriental Cultural Travel mainly focus on tourist routes, including hotel packages, explanation tickets, group tours and other cultural travel products, aiming at providing consumers with high-quality travel experiences. The product lines chosen by the East are more abundant, including agricultural products, food, books and daily necessities. , mainly sold through the live broadcast platform.

* * * Similarities between New Oriental Travel and Oriental Selection:

1. Brand background: Both of them belong to New Oriental Education Technology Group, enjoying the strong influence and market recognition of the New Oriental brand. As a well-known educational brand in China, the success of New Oriental in the field of education has provided a solid reputation foundation for its entry into cultural tourism, e-commerce and other fields.

2. Innovative spirit: New Oriental Travel Agency is committed to developing high-quality travel services for middle-aged and elderly people, breaking the traditional travel mode and providing cultural happiness, knowledge acquisition and personal pursuit experience. Oriental Select integrates educational elements into commodity sales through the new mode of live broadcast+e-commerce, creating a unique style of knowledge live broadcast.

3. Integration of educational elements: New Oriental Cultural Travel emphasizes providing a knowledgeable travel experience for middle-aged and elderly people, while Oriental Select allows consumers to gain knowledge and cultural influence while shopping through the knowledge explanation of anchors and the sharing of humanistic stories.

Reference to the above content: Baidu Encyclopedia-New Oriental