Traditional Culture Encyclopedia - Travel guide - From "industrial chain" to "ecological circle", Country Garden uses technology to create a modern human settlement scene.

From "industrial chain" to "ecological circle", Country Garden uses technology to create a modern human settlement scene.

On March 25th, Country Garden released its 2020 financial report. In the context of the serious impact of the COVID-19 epidemic on the economy and society last year and the continuous tightening of the real estate control policy, the company still achieved ideal operating results, further enhanced its financial stability, maintained its hematopoietic function, reduced interest-bearing liabilities and financing costs, and had abundant capital, which gave Country Garden the confidence to calmly cope with market fluctuations.

The data shows that the contracted sales amount attributable to the company's shareholders' equity is about 570.7 billion yuan, up 3.3% year-on-year, and the sales performance has reached a new high, continuing to maintain the leading level in the industry. The total income during the period was about 462.9 billion yuan; Gross profit is about/kloc-0.09 billion yuan, net profit is about 5.4/kloc-0.09 billion yuan, and core net profit attributable to shareholders is about 35 billion yuan.

As of June 5438+February 3, 20201day, Country Garden * * * realized the sales rebate of equity contract of about 5193 million yuan, and the return rate of equity was as high as 9 1%, which was higher than 90% for five consecutive years. Total interest-bearing liabilities dropped to 326.5 billion yuan, down 1 1.7% from the end of last year. The company's book available cash balance reached 654.38+0836 billion yuan, with sufficient capital guarantee. The weighted average borrowing cost at the end of the period was 5.56%, down 78 basis points from the end of last year.

The analysis shows that under the background of stable industry development, strengthened supervision and existing overall market space, the real estate industry in China has entered the era of management bonus, which requires housing enterprises not only to closely follow the major policies and intensive cultivation, but also to gain insight into market opportunities, shape new kinetic energy for enterprise development, and shift from scale development to high-quality development.

Country Garden Management at the 2020 Annual Performance Conference

Keep up with the pace of new urbanization and accurately lay out policy dividends.

Since last year, the real estate market has faced various pressures. Entering the industry adjustment and maturity, facing the complex uncertainty, housing enterprises pay more attention to the balance of scale, benefit and risk. How to accurately judge the market direction and carefully and rationally arrange it has become a "big test" that housing enterprises must face.

Judging from the annual performance, housing enterprises have shown an accelerated differentiation trend. Since March, China Merchants Land, China Jinmao, Rongxin China and Zhengshang Industry have successively issued profit warnings, but the main head housing enterprises have performed steadily, and the competition pattern of the strong and the strong tends to be stable. In 2020, Country Garden's equity contract sales amount exceeded 570.7 billion yuan for the first time, setting a record high. Zhong Da Securities believes that Country Garden's reasonable layout grasps the urbanization dividend, and most of the goods in the local storage layout conform to the trend of population flow, and its unique business strategy supports the company's sales growth.

"China's urbanization still has a long way to go, and this is our good opportunity." At the latest management meeting of Country Garden Group in March this year, Yang Guoqiang, Chairman of the Board of Directors of Country Garden Group, once again expressed his long-term optimism about the new urbanization road. He believes that in the process of urbanization, people are still eager for a better life, and Country Garden will continue to be the leader of urbanization. The key to doing it for a hundred years is to enhance competitiveness.

The new urbanization strategy has always been the focus of social attention. This year's government work report puts forward that the urbanization rate of permanent residents in China will increase to 65% during the 14 th Five-Year Plan period. At the same time, it is clear that it is necessary to further promote the new urbanization strategy with people as the core, accelerate the urbanization of agricultural transfer population, develop and expand urban agglomerations and metropolitan areas, promote the urbanization construction with county towns as an important carrier, and improve the quality of urbanization development.

Ke Rui believes that new urbanization is still the biggest institutional dividend in the real estate industry. According to statistics, the urbanization rate of permanent residents will increase by about 4 percentage points during the "14th Five-Year Plan" period, and about 56 million people will move from rural areas to cities and towns. During this period, it is expected to drive a large number of incremental housing demand, thus providing solid demand support for the real estate market.

Panorama of Country Garden Galaxy City Project

Following the pace of new urbanization, Country Garden has both breadth and depth of land reserves, especially the forward-looking layout of five major urban agglomerations, such as Yangtze River Delta, Pearl River Delta, Bohai Rim, the middle reaches of the Yangtze River and Chengdu-Chongqing, which is in line with the national major regional development strategy. According to the disclosure of the performance conference, as of June 65438+February 3 1 last year, the company's acquired and potential saleable resources totaled 2.25 trillion yuan, which can fully support the sales demand for more than 3.5 years. In 2020, the company purchased 565,438+065,438+0 new land, and the equity land price was 209.2 billion yuan, 75% of which was located in five metropolitan areas. High-quality land reserve strongly supports the steady development of the company's future performance and locks in more space for the company.

"At present, the urbanization market in China is still vast, and the company will continue to respond to the national new urbanization strategy and focus on deep cultivation." Mo Bin, president of Country Garden Group, said at the performance conference that he was confident that he would record an annual increase of over 65,438+00% in equity sales in the next three years and keep all business indicators growing at the same time.

The development of new business has accelerated and gone hand in hand.

In recent years, with the slowdown in the growth rate of the real estate industry, more and more housing enterprises are expanding their main business and reaching out to various fields other than real estate to seek new growth points. Since 20 18, Country Garden has successively laid out new formats such as robots, modern agriculture and new retail. At the annual performance conference on March 25th, the management revealed that significant progress had been made in diversified new business sectors, and the high-tech industries had a good momentum of coordinated development.

According to reports, Bo Zhi Lin, a wholly-owned subsidiary of Country Garden, has put 18 construction robots into commercial application. By February, 20021year, Bo Zhilin robot had been applied in many projects of 15, with a total construction area of 800,000. Relying on more than 4,000 excellent R&D talent teams at home and abroad, Bozhilin is developing 46 engineering robots. In February 2002, there were nearly 3,000 patent applications, and nearly 1 10,000 patents were granted.

"We have made great efforts and hope to transform the industry with scientific and technological means and robotic equipment in the field of construction. In the future, all products will be standardized, high quality, safe and reliable. " Yang Guoqiang said that after a large number of robots and intelligent construction technologies are adopted, the company's operating costs will also be greatly reduced.

The exterior wall spraying robot developed by Bozhilin Robot Company under Country Garden is under construction.

Bo Zhi Lin actively explored construction robots and intelligent building systems, and achieved a number of "zero" breakthroughs in related products and technologies, filling a number of industry gaps. Professor Zhang Yue, an academician of China Academy of Sciences and dean of Tsinghua University Institute of Artificial Intelligence, said, "In just three years, Country Garden has been at the forefront of intelligent buildings and construction robots in China and the world."

The catering robot sector is also accelerating its layout. At present, Thousand Seal Robots under Country Garden have entered many provinces and cities in China. Up to now, 80 stores have been officially opened to the public, and more than 580 stand-alone devices have been put into Guangdong, Guangxi and other provinces and cities. Six projects, such as clay pot robot, ice cream robot and food delivery robot, entered the mass production stage, and five projects, such as coffee robot and Hamburg robot, entered the small batch trial production stage.

Since its establishment, Country Garden Agricultural Holding Co., Ltd., a wholly-owned subsidiary, has focused on the whole agricultural industry chain and is committed to becoming a provider and service provider of modern agricultural system solutions. At present, it has formed five core business segments: R&D service, smart seed industry, modern agricultural science and technology park, overseas agriculture and community fresh food store. On the market side, Country Garden Modern Agriculture will jointly optimize retail channels, reduce the circulation of agricultural products, truly realize healthy food from the field to the table, and create a complete industrial ecological closed loop.

In 2020, Country Garden established Bi Youxuan, a wholly-owned retail sector, to provide consumers with special fresh food, daily necessities and healthy living services through the three-dimensional business combination of community fresh food stores, lifestyle supermarkets, online shopping malls and trading companies. While meeting the needs of the public, Bi Youxuan builds a bridge between the city and the countryside to create a better life for people. According to reports, in 20021year, Biyou will conduct business exploration in Guangdong, Beijing and Shanghai, form omni-channel sales through various business models, and then lay out other key cities and look at the national market.

The unique advantages of covering the whole industrial chain to build a modern human settlement ecosystem

In February of last year, 65,438, the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference proposed that we should pay attention to the structural reform of the supply side, and at the same time pay attention to the reform of the demand side, penetrate all links of production, distribution, circulation and consumption, form a higher-level dynamic balance between demand pulling supply and supply creating demand, and improve the overall efficiency of the national economic system. This year's "14 th Five-Year Plan" further proposes that we should lead and create new demand with innovation-driven and high-quality supply, and promote the domestic and international double cycle.

Standing on the cusp of the times, Country Garden has already laid out the upstream and downstream of the whole industrial chain, formed a unique "whole industrial chain coverage" ability, created a unique sample benchmark in terms of production and operation efficiency, product quality standards, resource integration and deployment, and the circulation pattern of the whole industrial chain of enterprises has begun to emerge.

Due to the vertical integration from planning and design, material supply and construction, to gardening, decoration, marketing, property, hotels, schools, commerce and medical care, Country Garden, with its "one-stop" development mode covering almost all aspects of real estate development, is easier to realize the standardized operation of relevant links, with higher production and operation efficiency and more controllable quality, which also means that it can quickly allocate, implement and integrate resources and services in a short time. This powerful ability to integrate resources has greatly enhanced the value of the community, both at the special moment of coping with the epidemic crisis and in people's daily life.

If the new business is successfully explored, diversified businesses such as robot architecture, robot catering, modern agriculture and garden optimization will be more effectively linked with the main business, forming the unrepeatable core competitiveness of Country Garden, thus injecting new impetus into sustainable and long-term development.

Hamburg robot developed by Millennium Robot Group under Country Garden is at work.

In addition, Country Garden has also entered the trillion-dollar market in the form of industrial investment. Around the upstream and downstream industrial chains in the fields of human settlement, intelligent manufacturing, semiconductors and new infrastructure, we have successively invested in a large number of representative head enterprises in various industries, such as Ke Holdings Inc, Qinhuai Data, a auto faster Technology, Ziguang Zhanrui, and Blue Arrow Aerospace, to empower the parent company's business and help the whole industrial chain to continue to innovate. As of March 20th, 20021year, four enterprises invested by Country Garden Venture Capital have successfully IPO.

Adrian slywotzky, an American management scholar, pointed out in his book Demand: the Fundamental Force for Creating Great Business Legends that great enterprises create demand, and technological innovation is the basis for creating demand. Relying on the wings of science and technology, Country Garden develops diversified businesses around people's demand scenarios, from intelligent construction of real estate plate and modern agricultural smart farm to smart catering and new retail at the consumer end, forming a complete closed loop, which depicts a richer imagination space for building a unique modern human settlement ecosystem.