What are the three levels of the overall concept of passenger transport products?

Core products, formal products, additional products, etc.

1. Core product: The core product is the basic function of passenger transport products, that is, the displacement of passengers. Passengers travel from one place to another by means of transportation (such as trains, planes, cars, etc.). ) to meet their travel needs.

2. Official products: Official products refer to providing passengers with different grades or different seats on the basis of core products. In train transportation, passengers can choose different grades of trains (such as high-speed rail and ordinary trains) or different seats (such as first-class seats and second-class seats) of the same grade of trains.

3. Additional products: Additional products refer to additional services provided by passengers during transportation. These services include ticket purchase, waiting, luggage consignment, and travel services on the train (such as dining car, toilet, seat service, etc.). ) and other extended services (such as tour guides, travel insurance, etc. Additional products can provide a better travel experience and improve customer satisfaction.