The Origin and Development of Jiaozuo Phenomenon

"Jiaozuo phenomenon" was first put forward by the news media, which is a kind of praise expression for the rapid development of Jiaozuo tourism. Subsequently, "Jiaozuo phenomenon" was widely concerned and affirmed by people inside and outside the industry, and was extended to a comprehensive embodiment of speed and efficiency. "Jiaozuo phenomenon" is not only the embodiment of speed and benefit, but also the embodiment of spirit, which is synonymous with Jiaozuo tourism radiation.

Jiaozuo phenomenon is a kind of speed. This speed is mainly manifested in the high efficiency and high quality of Jiaozuo tourism development. From 65438 to 0999, the city made a decision to vigorously develop tourism; In 2000, the positioning of Jiaozuo landscape tourism was established; 200 1, the construction of a new landscape tourism pattern in Jiaozuo was completed; In 2002, the city set off a climax of striving for Excellence; In March 2003, "Jiaozuo Landscape" and "Yuntai Mountain" were rated as well-known tourist brands in China. At the end of 2003, it passed the excellent acceptance of the National Tourism Administration; In June 2003, Yuntaishan World Geopark was officially declared. In February 2004, UNESCO officially named Yuntai Mountain World Geopark as the first geopark in the world. In the past five years, the number of tourists, ticket income and comprehensive income in Jiaozuo city have shown a sustained growth trend. The number of tourists and ticket revenue ranked first in Henan Province for five consecutive golden weeks, and Yuntaishan Park ranked first in Henan Province for six consecutive golden weeks.

Jiaozuo phenomenon is a kind of interest. This benefit is mainly reflected in the contribution to economic growth, improving the environment, promoting social employment and opening to the outside world, especially to economic growth. Since the development of tourism, the city's GDP has grown at an average annual rate of 1 1.85%, the regional GDP has increased at an average annual rate of 10.7%, and the local fiscal revenue has increased at an average annual rate of 2 1.5%. In terms of promoting local tax revenue, taking 2002 as an example, the local tax revenue of the whole city totaled 785 million yuan, an increase of 1 1.95% over the previous year, most of which came from the tertiary industry, and the local tax system of the whole province specially held a site meeting in Jiaozuo for this purpose. In terms of promoting road traffic, taking Jiaozheng and Jiaojin expressways as examples, at first, the toll of two expressway cities was only tens of thousands of yuan a day, but after the development of tourism, with the arrival of a large number of tourists, the toll of two expressway cities reached 500,000 yuan a day. Although there are many factors contributing to the rapid economic growth, tourism has played a positive role.

Jiaozuo phenomenon is a kind of spirit. This spirit is a persistent spirit of striving for the first place and selfless dedication. It is not only reflected in the unswerving attitude of the main leaders of the municipal party Committee and the municipal government to become bigger and stronger, but also in the passion of the grassroots cadres and masses to bury their heads in entrepreneurship. In recent years, the cadres and masses of the city's tourism system have not had a holiday for many years. In order to continuously explore new tourism markets, travel agency bosses vigorously promote sales in large and medium-sized cities such as Beijing and Taiwan in the north, Guanghan in the south, Huqing in the east and Xi in the west. In the end, Jiaozuo Station, a small station with neither Beijing-Guangzhou line nor Longhai line, received 7 tourist trains in 2002 and 265,438+0 in 2003 and 2004. This dedication and courage to strive for first-class spirit is the source of power for the development of Jiaozuo tourism.

Jiaozuo phenomenon is a radiation-driven effect. First, this radiation-driven effect is manifested in stimulating the tourism market of surrounding cities. Since the end of March every year, hotels in our city are full, and many tourists visiting Jiaozuo have to stay in neighboring cities such as Zhengzhou, Xinxiang, Jiyuan and Jincheng, Shanxi. During the Golden Week of May 1 this year, the manager of a tourism enterprise in Jincheng City, Shanxi Province said with emotion: "The guests staying in our hotel are all tourists who come to Jiaozuo. The rapid development of tourism in Jiaozuo not only prospered the local economy, but also promoted the surrounding cities. " Second, it is manifested in the pull of related industries. The rapid development of tourism has effectively promoted the prosperity of the tertiary industry such as transportation, catering and accommodation, and business services. By the end of 2003, the tertiary industry accounted for 30% of the city's total economic output, and the total retail sales of consumer goods in the whole society exceeded 654.38 billion yuan, an increase of 654.38+00.2%. The average daily occupancy rate of hotels and restaurants jumped from less than 50% in 654.38+099 to 95% since 2006. Third, it is manifested in the pull of attracting investment. The development of tourism has enhanced the vitality of Jiaozuo, and its attraction to foreign-funded enterprises has been significantly enhanced. Mengniu Group, Shanghai Lijun Group and Canada Aide Group have invested and built factories in Jiaozuo.