Sample consumer demand survey report

Example of consumer demand survey report

With the development of society and the improvement of people’s living standards, people’s consumption needs are also changing. In order to fully understand people’s consumption needs , we conducted a survey using tourism online consumption as an example. The specific survey report is as follows:

1. Basic situation

We conducted this survey in the form of an online questionnaire,* **400 questionnaires were distributed and 400 were collected, with an effective rate of 100%.

II. Statistics

1. Occupational situation: 9% of enterprise employees at the grassroots level, 6% of enterprise managers, 2% of civil servants, 67% of students, and 2% of teachers %, freelancers account for 5%, and other occupations account for 9%.

2. Monthly income: 55% are less than 1,000, 27% are 1,000-3,000, 16% are 3,000-5,000, and 2% are more than 5,000.

3. Importance of tourism: 2% think it is not important, 38% think it is dispensable, 31% think it is relatively important, 18% think it is important, and 11% think it is very important.

4. Reasons for purchasing travel products online: 13% out of curiosity, 24% for cheap prices, 7% for personal preference, 24% for convenience, and 24% for recommendations from friends. 2%, others account for 30%.

5. Travel expenses: 56% are less than 1,000, 29% are 1,000-3,000, 9% are 3,000-5,000, and 6% are more than 5,000.

3. Situation Analysis

From the above data, we can see that people’s demand for travel is still relatively large, and some of them think that travel is unimportant or dispensable. Accounting for 40%, most of these people are motivated by economic and income issues. If the economy allows, they are very likely to participate in tourism activities. Among them, we can see from the consumption that most of the tourism consumption is less than 1,000 yuan, and high-consumption tourism only accounts for 9%. The majority of people buy swimming products online, and most of them think the prices are cheap, which shows that people's travel consumption psychology is still normal.