What's the name of the semi-rainbow sign? It seems to be a sign of casual brand clothing.

North face, also translated as north, can be understood as the hillside on the north side of the mountain (American outdoor brand). North Face began to design, produce and sell its own brand of outdoor equipment. By the end of 1980s, TNF had become the only manufacturer in the United States covering a series of outdoor products such as coats, ski suits, backpacks and tents. The 90' s is the time when TNF shines.