Factors Affecting National Day Travel

The factors affecting National Day travel are as follows:

I. Recovery of the consumer market

The emergence of the National Day holiday tourism boom in 2023 mainly benefited from the recovery of the consumer market. Under the influence of COVID-19 epidemic, the tourism industry in China suffered a severe blow in 2020 and 20021year. Many tourism enterprises have closed down and a large number of tourism professionals have lost their jobs. With the effective control of the epidemic, the domestic tourism market increased significantly seven days before the National Day holiday in 2023, reflecting the recovery of consumer confidence and optimistic expectations for the future economic situation.

Second, the suppression and release of tourism demand.

During the epidemic, people's travel needs were strictly restricted. Therefore, once the epidemic situation is controlled, the pent-up tourism demand will be released quickly. This phenomenon of "compensatory tourism" is particularly obvious during the National Day holiday in 2023, which has become the main driving force to promote the prosperity of the tourism market. It is worth noting that this release of tourism demand does not mean that consumers will blindly pursue tourism quality, but may be due to the long-term "tightening" state, which makes consumers pay more attention to the cost performance in the tourism process.

Third, the innovation and transformation of tourism.

Facing the increasingly diversified needs of consumers, the tourism industry also showed a trend of innovation and transformation during the National Day holiday in 2023. On the one hand, tourism enterprises launch various special tourism products and services such as rural tourism, eco-tourism and cultural tourism to meet the diversified tourism needs of consumers. On the other hand, the tourism industry is also actively using new technologies, such as big data and artificial intelligence, to improve the efficiency and quality of tourism services.

Fourth, policy promotion and guidance.

The government has also played an important role in promoting the development of tourism. In recent years, our government has issued a series of policies to encourage the development of tourism, such as increasing tourism investment, optimizing tourism tax policies, and promoting the integrated development of "tourism+Internet". The implementation of these policies not only improves the business environment of tourism, but also stimulates the enthusiasm of market participants.

Verb (abbreviation of verb) cultural and psychological factors

In addition to the above factors, cultural and psychological factors are also important reasons that affect the National Day holiday tourism boom. First of all, National Day, as an important festival in China, has special cultural significance. During this period, people often choose to participate in celebrations with family and friends, and tourism is a way to celebrate.

Secondly, from a psychological point of view, tourism is a way of psychological counseling and pressure release. Under the pressure of long-term work and life, people need to travel to relax and adjust their mood. Especially in the context of COVID-19 epidemic, people pay more attention to mental health, and tourism is an effective means of mental health intervention.