Progress of Smart Tourism

In order to further improve the construction level of smart tourist attractions, exchange experiences in the construction of smart tourist attractions, encourage and guide the scenic spots to provide more convenient and intelligent tourist experience services for tourists, and further strengthen the construction of the national inspector team for the quality level of tourist attractions, China National Tourism Administration held a national on-site meeting on the construction of smart tourist attractions and a training course for national inspectors for the quality level of tourist attractions in Dujiangyan City, Sichuan Province on1October 8-9. At the same time, the meeting announced that 22 scenic spots across the country were "pilot units of national smart tourist attractions".

According to the development plan of the National Smart Tourism Service Center, smart tourism will include five demonstration projects. IT mainly includes: smart tourism demonstration cities, IT listed companies, digital scenic spot demonstration projects, smart hotel demonstration projects and smart tourism shopping demonstration sites.

After Zhenjiang's "National Smart Tourism Service Center" was approved, seven cities, including Nanjing, Suzhou, Changzhou, Wuxi, Zhenjiang, Yangzhou and Nantong, established the "Smart Tourism Alliance" to unite with other brother cities, and gradually developed from urban smart tourism to urban agglomeration and regional smart tourism, forming the connection and combination of points, lines, areas and networks. Nanjing's smart tourism planning passed the evaluation and began to implement the "Smart Tourism Overall Design Plan".

According to the requirements of the central government to build a tourism and modern service city, Wuxi has brought into play the advantages of the Internet of Things and the Internet, put forward the concept of "Perceiving China Center" and formulated a smart tourism demonstration scheme. As a national smart city pilot city, Yangzhou has completed the first draft of the "Smart Yangzhou" action plan, and the smart tourism master plan is being compiled.

The enthusiasm for building smart tourism is high all over the country. 2065438+01July, the symposium of Hunan Provincial Tourism Directors revealed that Hunan Province will focus on building a "smart tourism city" and a "smart tourism scenic spot". In August, a press conference on the development index of smart cities (towns) in China was held in Beijing. It is pointed out that the development of smart cities is an important measure to improve the quality of urbanization and promote urban production, life and management innovation during the Twelfth Five-Year Plan period. 20 1 1 At the end of the year, Mudanjiang Municipal Committee of Industry and Information Technology organized relevant experts to compile the creative scheme of "Smart Tourism City" based on Internet of Things technology. The promotion of smart scenic spots should be comprehensively considered from the aspects of communication network, comprehensive management of scenic spots, electronic tickets and electronic access control, portals and e-commerce, digital virtual scenic spots and virtual tourism, tourist service and interactive experience, tourism stories and game software.

Summarizing the overall construction plan of "Smart Tourism" should at least include the following contents: project background, demand analysis, construction objectives, overall framework, construction contents and projects, implementation steps, investment operation mode, budget (including software and hardware construction funds), organizational guarantee, performance evaluation, etc.

At the same time, the construction of smart scenic spots is a complex systematic project, and scenic spots should be integrated with their own characteristics, with overall consideration, unified standards and standardized construction. In order to realize the effective integration of industry-wide management and tourism resources, and form management synergy and scale effect, the following construction principles should be followed in the construction process:

Overall deployment and step-by-step implementation

According to the overall deployment of the Ministry of Construction, all scenic spots should do a good job in the preparation of the overall plan for the construction of smart scenic spots, formulate the construction objectives at different stages, and implement them step by step under the guidance of the urban construction department to ensure the effectiveness of the construction of smart scenic spots.

Uniform standards to ensure * * *

Key construction projects of smart scenic spots should be standardized in accordance with the unified standards of the Ministry of Construction to ensure the sharing of industry management information.

Integrate resources and develop intensively.

For key construction projects involving the integration of resources in the whole industry, the Ministry of Construction will coordinate or organize the construction in a unified way, build industry brands, form a joint management force, and achieve scale effect.

Highlight the key points, be urgent first and then slow down.

Each scenic spot should formulate a feasible overall plan for the construction of smart scenic spots in light of its own actual situation. In accordance with the principle of highlighting key points, priority should be given to the construction of key construction projects that are urgently needed for the protection and management of resources in scenic spots, with less investment and quick results.

Practical and reliable, moderately advanced.

System construction should pay attention to practical results, and in terms of technology selection, we should pay attention to selecting technologies with good technical maturity, practicality, reliability and moderate advanced. Avoid blindly citing immature new technologies, resulting in the waste of construction funds.

Innovative mechanism and market-oriented operation

The construction of smart scenic spots should focus on the innovation of industrial management mechanism, draw lessons from international advanced concepts, introduce market operation mechanism, and promote the benign interaction and coordinated development of resource protection and tourism service industry. Various forms of smart tourism scenic spots have been built all over the country and scenic spots. For example, Beijing promotes wireless Internet access in A-level tourist attractions. The National Tourism Administration is also cooperating with Baidu. Com to develop the "national dynamic monitoring system of tourist attractions and tourist evaluation system", and cooperate with the National Bureau of Surveying and Mapping Geographic Information to provide tourists with the information service of geographical location of tourist attractions, and has built the "national A-level tourist attractions management system" to start the pilot work of smart tourist cities.