Traditional Culture Encyclopedia - Travel guide - Wonderful Tourism Year 2006—— A Case Study of Correspondence Tourism Marketing of Hong Kong Jianmin University

Wonderful Tourism Year 2006—— A Case Study of Correspondence Tourism Marketing of Hong Kong Jianmin University

1. The Hong Kong Tourism Board has been very successful in promoting Hong Kong tourism, and their government promotion work is worth learning from when we promote local tourism products in mainland tourist destinations.

2. The Hong Kong Tourism Board has identified mainland families and business people as its main target markets by subdividing the mainland tourism market, which is determined according to the characteristics of its products and the business ties between the mainland and Hong Kong.