The history of LV brand

in p>1835, at the age of 14, Mr. Louis Vuitton bid farewell to his hometown in Anchay village in Jura Mountain area near the Swiss border, and went to Paris on foot for 25 miles. From a mill and carpenter's home, he worked as a variety of handyman on the way to solve the problem of three meals and one night and earn travelling expenses. Later, he focused on the craft of wood products, but his craft of making beech and poplar was greatly improved, which became a valuable experience for a lifetime.

in p>1837, Mr. Louis Vuitton arrived in Huadu, and he was fortunate to be the apprentice of Mr. Marechal, a suitcase craftsman. At that time, the craftsmen who produced luggage were all collectively called Layetie-Emballeur.

in p>1837, the first railway in France was opened to traffic, and in 1838, a European steamship successfully crossed the Atlantic Ocean for the first time, marking the official arrival of the modern tourism era. At that time, the boxers in Paris made exquisite boxers by hand, and they were good at packing gorgeous luggage for the royal family, so the demand for their products soared in the capital Paris.

in p>1853, Louis Vuitton was promoted to be the boss's chief assistant, and at the same time became the most trusted luggage expert of Queen Eugenie. Fashion guests from the upper class poured in immediately after becoming a royal imperial concubine.

Louis Vuitton got married in 1854 and made an important decision to set up his own company in the same year. The couple opened a shop at No.4 Rue Neuve Des Capucines (today's Rue des Capucines), which is located just a stone's throw from Place Vendome and the opera house built later.

Louis Vuitton made a far-reaching and important decision immediately after its establishment, that is, one of the suitcases was covered with durable and waterproof canvas material. Four years later (in 1858), he introduced a brand-new product-easy-to-transport flat-cover poplar suitcase. The surface of this suitcase is covered with high-quality gray waterproof Trianon canvas, the corners are wrapped with metal, and the handles and brackets are installed, and the beech strips on the surface are nailed with rivets. The interior design is also thoughtful, and a row of bottom boxes and compartments are convenient for placing all kinds of clothes and elegant linings. This new design not only protects clothes and is easy to carry, but also marks the official birth of Louis Vuitton suitcase and modern tourism culture.

in p>1859, Louis Vuitton decided to move its production line to —Asnieres, a suburb that had not been explored by impressionists. Located on the banks of the Seine, the quiet town of Asnieres enjoys an excellent geographical position: poplar wood for luggage can be transported by barge from the nearby Oise Valley, and there is a railway connecting the town to Saint-Lazare station in Paris.

In p>1871, the head office in Paris was not enough, so it moved to No.1 rue Scribe Avenue nearby, opposite the famous Grand Hotel, when the Grand Theatre next door was not completed.

At that time, the company's business was like Japan, but there were various imitations in the market. In order to combat this plagiarism, Louis Vuitton added red and white stripes to the gray Trianon canvas in 1872. His son Georges Vuitton took over the company's business in 188. Later, in 1888, he introduced a more complicated new pattern of brown and white plaid, and printed the L.Vuitton logo alternately, which made it difficult for others to follow suit. After more than a century, this checkered pattern became the inspiration for another classic-—Damier series.

from the end of 19th century to the beginning of 2th century, George opened a branch in new york. Many big stars also go to Paris to buy bags. Bags for various purposes have also come out. With the best-selling luggage in louis vuitton, many counterfeits are flooding the market. Although louis vuitton filed a lawsuit, it did not stop the proliferation of counterfeit goods.

Louis Vuitton and later generations are extremely interested in the world's advanced things and the development of transportation, science and technology, architecture, art and fashion, and have a meticulous observation of world things. At that time, Charles-Frederic Worth, a master dresser, once pointed out to Louis Vuitton that the wide supporting skirt was about to fall at the end, and the light dress style was about to take its place. He immediately realized that in 1875, he created a wardrobe-style suitcase with two sides upright, one side was a clothes hanger and the other side was a row of drawers, so that passengers did not have to pack their clothes repeatedly when they shuttled around. This "Wardrobe" suitcase is still one of the most classic works of Louis Vuitton.

as early as 1885, Louis Vuitton opened a branch in Oxford Street, London. In 1898, convinced of the development potential of the American market, George Vuitton signed a distribution agreement with John Wanamaker, the owner of a large department store chain, to sell brand suitcases in new york and Philadelphia at first, and then expanded its territory to Boston, Chicago, Washington and Los Angeles.

in p>195, two years before Henry Ford introduced the Model car, the brand introduced a waterproof "driver bag" that could be hidden in the center of the spare tire and used as a bathtub if necessary. In the earliest flight journey, there was an experimental "nacelle trunk" suitcase. Even if there was an accident when landing on the water, the pilot of the spacecraft floated on the water by the suitcase. Another masterpiece is the lightweight "aero trunk" suitcase, which weighs only 26 kilograms even if it is fully loaded with clothes.

Another important revolutionary invention is the "unpickable" multi-tumbler snap lock which was introduced in 189 when George Vuitton was in charge of the company. Since then, all suitcases produced by the brand have been equipped with this snap lock design. Each guest is assigned a private lock number, that is, all the suitcases of the guest can have the same key switch. This system has been in use ever since.

in p>1912, the central business district of Paris gradually developed westward, and George Vuitton decided to build a new art style building on the Champs Elysé es as the flagship store of the brand. The building was completed in 1914, and the external wall was engraved with "Paris-Louis Vuitton, founded in 1845". The original location of the building is just opposite to today's Champs Elysé es Headquarters, and the lettering on the wall is still clearly visible today. After World War II, the demand for Monogram canvas products increased day by day, and the company decided to expand the global exclusive distribution network. The brand's attitude of opening new stores was very strict, just like the concept of maintaining the perfect quality of products.

Louis Vuitton has opened more than 424 specialized stores around the world, all of which are directly managed by the head office. In 1987, the brand merged with Moet Hennessy to form —LVMH, the largest and most successful luxury goods group in the world. In the same period, the brand's product field has also been continuously expanded, starting with Epi leather series with bright colors, followed by Taiga leather series for men's wear in 1993 and Damier canvas series again in 1996; In the same year, Louis Vuitton celebrated the centenary of Monogram's birth, and specially commissioned seven famous fashion designers to create limited edition Monogram handbags, among which the most unique designs were Jaguar leather with Monogram created by Azzedine Alaia and faux-cul travel bag designed by Vivienne Westwood.

in p>1998, Louis Vuitton was officially promoted as a comprehensive fashion brand, and the departments of men's and women's garments, shoes, accessories and jewelry were established one after another. Marc Jacobs, a designer from new york, USA, was appointed as artistic director. At that time, the fashion industry was very surprised that "grunge Master" Marc Jacobs entered the French palace brand, but after several years of running-in, the two were like a duck to water. Marc Jacobs collaborated with Stephen Sprouse, an avant-garde artist in new york, to create a Monogram Graffiti series, and Murakami Takashi, a Japanese artist, created a series of Eye Love Monogram, colorful monogram polycholor and Monogram Cerises.

In p>24, Patrick Vuitton, the sixth generation descendant of louis vuitton, now has 13,6 craftsmen who make luggage, and they work in 14 workshops. Besides 11 workshops in France, they also have production bases in Catalonia, Spain and California, USA. 8% of the work of making luggage is done by hand. Louis vuitton has also opened 314 luggage stores in 52 countries, including 9 in China alone. In 22, its turnover was 3 billion euros, which tripled in 1 years. The annual profit is increasing at a rate of 4%-45%. Japan is a big seller of louis vuitton products, accounting for 3% of its total sales. On the opening day of a branch in Tokyo in 22, the people waiting at the door lined up for 1 kilometer. The second largest seller is the United States.

in p>1996, louis vuitton joined the L.v.m.h group, which greatly expanded his activity space. Not only does it produce a large number of traditional high-grade luggage, but it also dabbles in fashion, watches, jewelry and other industries, and its business activities account for 7% of the group's total business.

in p>24, Louis Vuitton celebrated its 15th anniversary, and erected huge suitcase-shaped tents in new york, Hongkong, Tokyo and Shanghai as celebration party venues, paying high tribute to the founders of the brand. The brand has also opened large flagship stores in Indian, Russian, China and South Africa. The headquarters building of Champs Elysé es, which is full of historical value, was reopened in October 25 after a comprehensive renovation project.

marc jacobs, the creative director of Louis Vuitton, will leave his post in October 213, with a total of 16 years. LV appointed Nicolas Ghesquière to succeed Mark as the new creative director. In August, 27, former Soviet President Gorbachev endorsed Louis Vuitton leather bag advertisement.