Planning of pharmacy opening promotion activities

In order to effectively ensure the quality level of activities, it is often necessary to make an activity plan in advance, which is actually a planning document of related factors of activities. How should we write an activity plan? The following is the pharmacy opening promotion plan (5 selected articles) I compiled. Welcome to read, and I hope you will like it.

Pharmacy Opening Promotion Program 1 Purpose:

1. Take the opening of the new store as an opportunity to further promote the brand image of Renkangtai Pharmacy, all for people's health.

2. Gather popularity through the opening activities, convey the brand-new image of Renkangtai Pharmacy, change it again, surprise you again, and enhance its popularity.

3. Further strengthen the local influence of Renkang Pharmacy and promote sales through opening activities.

4. A good start is difficult at the beginning, and a good start is half the battle.

Activity time: 20xx month11May 20th.

Activity content:

First: open the door politely and send it when you come.

Activity time: 20xx May11~ May 12.

Activity content:

All customers and friends who come to our store for consumption during the opening period can give a beautiful gift for free. Regardless of the amount of shopping, the top 200 customers can get a beautiful gift at the event site with a computer receipt (the specific gift is to be determined).

Second: send it with joy.

Activity time: 20xx May11~ May 13.

Activity content:

Anyone who comes to the Zhongnan New Store of xx Pharmacy to shop in 28 yuan or above during the opening period can send a corresponding gift.

Send hangers to 68 yuan.

Send Vader a roll of paper to 98 yuan.

Full 128 send 900ML Arowana blended oil.

Full 168 send exquisite storage box.

The third weight: scratch and send.

Time: 20xx May11~ May 13.

Activities: Shopping and moving 28 refrigerators home.

During the opening period, anyone who makes a one-time purchase in 28 yuan can participate in the lucky draw, including 28 yuan 1 piece, 58 yuan 2 pieces, 88 yuan 3 pieces, 1 18 yuan 4 pieces, 148 yuan 5 pieces, and the single receipt is limited to 5 pieces at most.

Award setting:

First prize value 1000 yuan, one brand air conditioner 1.

The second prize is 600 yuan, with 2 water dispensers.

The third prize value is 200 yuan, rice 10KG, 10 person.

The fourth prize is worth 20 yuan, with 500 advanced umbrellas.

Fifth prize: draw a box with 20xx names.

Fourth: healthy business, all for you.

Health experts around you

Activity time: May11May 16.

Activity content:

During the opening period, well-known experts of Renkangtai will provide you with free consultation and free blood sugar and blood pressure test, and professionals in the store will establish free health records for you.

Fifth: enjoy the opening ceremony, 1 discount purchase.

Activity content:

During the opening period, this drugstore will provide the first item with partial original price, the second item with 50% discount, and the third item with 1 discount.

Seventh weight: the rare "opening price" detonated Renkangtai's second new store (nothing is cheaper than opening it)

During the activity, eight kinds of commodities were selected as ultra-low-priced commodities for opening. The goods must be in great demand by the public, and the best-selling goods of the season are sold out in a limited time.

Eighth: * * Enjoy honor and be more affordable.

Activity content:

1, free membership card during the event.

2. Choose some exclusive products for members.

Ninth weight: big linkage between manufacturers

During the event, major manufacturers gathered in two new stores in Renkangtai to promote and sell products on the spot.

First, publicity before opening.

(a) promoting community activities

A. Content: The community group will provide medical care services and membership cards, and establish a project before opening.

(2) Open banner publicity

A. Five days before the opening, hang banners at the intersections around the store.

B Banner content: The rare "opening price" foil, Kangtai Zhongnan xx Store and xx Store, was grandly opened on May 1 1.

C. Quantity: 10

(3) DM publicity for opening.

Opening poster: May 20xx 1 1 May 2008 18.

A. content: special opening price

B. Distribution: 2km away from Fiona Fang, in the neighborhood of Xindian.

C. Printing quantity: 65438+500,000.

D. Distribution method: employees wear work clothes and distribute them door to door, and each household receives them (if the door is closed, they can put them in the mailbox or clip them under the door).

(d) Great publicity above the store.

A. Content: Warmly congratulate Renkangtai Pharmacy Zhongnan xx Store on its grand opening on May 6th.

B. Layout location: external wall on the second floor

C. Specification: 10mx5m (high)

D. quantity: 2 pieces

E. Release date: May 8, 20xx

Second, the website layout

A. plant colorful flags on the roadside

Material: satin high-grade bunt

Specification:1.5mx0.5m.

Quantity: 500 noodles

Location: On both sides of the main road where the store is located

Content: Warmly congratulate the grand opening of xx Store of Renkangtai Pharmacy.

B.DM activity is huge.

Material: lamp cloth

Specification: 10mx5m (to be determined)

Quantity: 2 pieces

Content: Opening poster activities and special information.

Location: Floor above the main entrance

C. Arches and lantern columns

Quantity: 2 each

Time: Open for one week.

Location: main entrance

5. Waist drum entertainment team, 2 teams (one team in each store)

6. Carpet 100 m2 (at the entrance of each store)

Used to decorate the door of the shop.

Third, the tour publicity in the early stage of the activity.

Activity time: May 8, 20xx 10.

Location: around the new store

Activity form: form a team of more than 30 people, hold placards and flags to promote road trips every day, and distribute posters along the way.

Fourth, the team conducted a street parade in the early stage of the activity.

Activity time: May 8, 20xx 10.

Location: around the new store

I. Ministry of Planning

1, responsible for the planning, implementation and follow-up of the whole activity.

2. Design and production of all publicity materials

3. Supervise the publicity and promotion of activities.

4. The precautions and details of the activity will be communicated to all stores in each department.

5. Check the atmosphere of each store and the display of promotional goods.

6. Gifts and prizes will be sent to all stores.

Second, the department equipped with:

1, the commodity department is responsible for the selection of poster products.

2. The Information Department is responsible for the price adjustment of poster products.

3. The sales department and regional manager are responsible for the implementation of on-site activities and personnel arrangement, and do a good job in sales.

4. The community group and the stores of the door management department actively cooperate to promote publicity and community activities as required.

5. The door management department is responsible for the arrangement of procession and motorcade (walking route arrangement).

Activity cost budget:

First, the cost of DM advertising materials

1, 4PDM, 15000 copies, 2 100 yuan.

2. Store atmosphere decoration and packaging, 400 yuan/store x2 = 1000 yuan.

3. 20 road banners and banners, around 800 yuan.

4. The motorcade toured the streets, with 3 vehicles, and the packing cost was 65,438+10,000 yuan.

5. 10000 mobile scratch card, 800 yuan.

6. Last issue, 1000 yuan.

8. Lift-off balloon 6x400,2400 yuan.

7, the arch is self-provided.

8. Dike, 100 m2, 600 yuan.

9. The opening advertisement is capped, 100 yuan.

* * * meter: 9700 yuan.

The second part of the planning of pharmacy opening promotion activities aims to improve the sales performance during the opening period. Thus paving the way for the development of the chain.

Planning idea: plan activities to attract consumers and make Kangxing Pharmacy full of popularity when it opens.

Refine the selling point of appeal: highlight the selling point in publicity to attract consumers to buy.

Design an incentive promotion plan: let consumers buy again and again, improve market competitiveness and increase sales.

Planning promotion plan: refining attraction and promoting selling points

Xx community ideal pharmacy to build community ideal pharmacy

Low price, good service and excellent quality.

You can enjoy tangible benefits without leaving home.

2. Design the promotion plan.

Promotion Plan 1 Opening Performance and Opening Ceremony

-Use performances to attract consumers.

-All-day performance

Promotion plan 2 tells consumers to "build an ideal pharmacy in the community"

-Highlighting "ideal" is price and service.

-Publicize it to the public in newspapers.-Publicize it to the public in huge amounts.

-Notices to consumers at the entrance or notices with flags arouse a strong sense of low prices.

Promotion plan 3: Opening ceremony, lots of red envelopes.

-2 yuan vouchers are designed as red envelopes.

-One copy will be distributed to everyone during the term of school.

-The purpose is to induce consumers to buy.

Promotion plan 4: Special drugs × models are launched every day.

-it can be implemented for a long time.

-the impact of large sales will be great.

Promotion scheme 6: The accumulated drug purchase amount reaches RMB ××××× gifts.

-Giving practical articles for daily use or medicines.

-consider sending other low-priced and high-quality products after one month of opening.

Promotion plan 7: 50% off sales activities compared with pharmacies and hospitals in a limited time every day.

—— Implementation after opening 1 month.

-50% below the market price.

3. Design promotional activities:

Promotion plan 1 human advertisement

—— Choose places where there are many people, such as the intersection in front of the store and the first line of Shuguang Road.

-Choose peak hours with heavy traffic, such as going to work in the morning and getting off work at night.

-Only people with 10 or above have the momentum and publicity effect.

Promotion scheme 2: 10 play every day.

-Control the daily expenditure within 500- 1000 yuan on average.

-for the purpose of speculation.

-find a literary teacher to cooperate in the operation of the Youth Palace. teacher

-Contents include singing, dancing, instrumental music, sports, painting, fashion, sketching, etc.

Step 5 advertise

Promotion selling point: xx community ideal pharmacy settled down.

Pharmacy Opening Promotion Plan 3 In order to be successful, a specialty store must do the following:

1. All people-oriented specialty stores sell health products. Without professional marketers, it can't be done well. In order to develop normally, specialty stores must establish the concept of "people-oriented". Around "people-oriented", all good ideas, good methods and good marketing methods must be implemented by professional marketers. So find someone with a professional foundation, so that consumers can buy your medicine with confidence.

2. Resilience is the key. Don't complain that your marketing methods are too few or you can't get immediate results, but this is not the case. In fact, there are too many ways to sell it immediately. Usually, as long as you simply do one or two marketing methods, the specialty store can survive and develop slowly.

(1) If you invest about 40,000 yuan in advertising every month for four consecutive months, you can guarantee that your store's monthly sales will exceed 80,000 ~ 65,438+10,000 yuan. If someone wants to try this way, then prepare 200 thousand, and the planning company will send someone to operate it for you. This way is obviously unrealistic for small-scale stores. However, if you have the strength, this mode will not last for three months, let alone be ineffective, because even if you advertise on TV, it will take two to three months to see the effect, not to mention this ground service mode.

(2) Others, such as in-store services, promotional activities, return visit tips, testing activities, etc. But the key is to persist and be resilient. I went out and distributed 65,438+0,000 newspapers. If no one comes, I'll say the newspaper is invalid. This conclusion must be a bit extreme. The same appeal needs to be stimulated repeatedly before consumers will be interested. Maybe he will come after three or four times, but it is obviously too early for you to doubt whether this method will work. If a newly-opened store has earnestly implemented the company's promotion plan for 3-6 months on the premise of ensuring manpower, there is no store that can't sell well. Moreover, some shops are full at first, and 1 month or 2 months begins to fall apart. Without perseverance and tenacity, nothing will succeed.

It is better to act immediately than to move. Some people have good ideas, abilities and ages to run specialty stores, but the results are not ideal. After analyzing the reasons, I found that he was an aesthete. When a good idea comes out, he always thinks it over before starting work. In this way, it usually takes dozens of days to ask questions from the idea to the implementation. In these dozens of days, other ideas have emerged, and every new idea has gradually become a chicken rib. In fact, from the experience of doing a specialty store, we should do it immediately after an idea is established, and make adjustments while doing it, so as to see hope and not waste time. The longer the time, the worse the psychological endurance. Always keep your heart in line with your actions.

4. be willing. If you don't give up, you can't have a specialty store. To expand sales, we must pay attention to service and publicity, do a good job of enthusiastic service, and go out for publicity ... publicity can't rely on two mouths, but also publicity materials. Generally, the company will supply a large number of promotional materials such as handbags, plastic bags, special issue screens, L boxes, etc. (according to the regulations, only the basic configuration of the company is free, which is beyond the purchase, but it has been bought in any store, rarely, and 95% are donated by the company). Therefore, pharmacies should distribute them in large quantities, and don't be reluctant to distribute them, because this is also a way of publicity. In addition, promotion is an attractive weapon for specialty stores. For health care products, it is better to buy one get one free or buy two get one free. After all, there are only a few stores that really do this kind of activity. Many stores sold out the gifts and didn't announce them, so they regretted promoting them. For example, there is a proprietress in Shanghai who specializes in health care products. When she paid a return visit to consumers, some consumers said that eating garlic oil had no effect, and the proprietress said that if you returned it, I would exchange it for you (for example, if you keep half a bottle of garlic oil, you can exchange it for other products at a discount). I usually put some children's products in the store and open a bottle. Some old people take their children with them and give them boat-fruited Sterculia buccal tablets or goat milk tablets. Many people who went to inspect said that you did not lose money. As a result, the proprietress said that I was taking advantage of the small losses. Good reputation, repeat customers naturally more, with small profits but quick turnover is the same reason. As a shopkeeper, shouldn't we all think about whether we have done this? Some stores were furious and reprimanded their employees because of the extra 5 kWh of electricity this month. Imagine who is still working with you. It is good for some specialty stores to emphasize interception and save more, but interception means to start saving on the premise of open source. There is no supply, no sales, and interception is only a little loss and will never turn over. Enterprises can be willing, and specialty stores must also be willing. Only when everyone gives up can everyone get it.

5. Only by adopting the marketing ideas suitable for your own situation and operating according to the above conditions can the marketing methods of specialty stores be implemented smoothly. The marketing method of specialty stores is nothing more than gathering popularity, emphasizing education, providing good service and often turning back. These four steps are generally required. I have talked about these similar contents before, although I agree with them, but few of them are seriously implemented. Now we are required to improve the software and hardware construction of specialty stores. Only in this way can sales become very simple, that is, the process of making a consumer have psychological trust. If some consumers come to your store many times, they don't buy it, and they don't help you bring any new customers. Needless to say, it's because their psychological worries have not been dispelled, or your specialty store hasn't completely made him feel trusted. At this time, finding the reason is like a layer of enough paper, which is broken at once. Because obviously, if he doesn't trust him, he won't come to the store often. If he trusted him completely, he would have bought something long ago, so this should be the focus of our work for these customers. The sales growth of specialty stores comes from bit by bit work. Don't imagine that a model can sell tens of thousands immediately, unless it is for conference marketing, it needs at least 7 ~ 10 employees, and your funds can't hire so many people; In this way, little by little, the sales of specialty stores have increased unconsciously. Don't underestimate these details that you think you already know. Carry them out and carry them out. Long-term persistence will bring you joy.

Enlightenment of wisdom: success always belongs to those who are prepared, to those who are positive and to those who have the will. I hope all warnings and mistakes will not happen to you. No matter what setbacks you encounter, you should get up, adjust your mentality, learn from the winners, and learn from the positive people, then you are not far from success. Someone once said, "Always communicate with people who are more successful than you, and you will be closer to success."

Pharmacy Opening Promotion Program 4 I. Theme:

Second, the activity time:

XXXX XX-XX，XXXX，XX，XX。

Third, the activity store: XX pharmacy

Fourth, prepare in advance:

① Expected location: enough gifts, flags, balloons, 1 to 2 balloon arch doors, POP writing and posting specifications, hanging area classification cards, enough special explosion cards, each store 1 lottery box, three off-site activity tables, a set of stereos, red cloth, 25 table tennis (20 white and 5 yellow) or paper lottery tickets. The planning department of the company assists in the design.

(2) Sufficient supply: especially active varieties, replenish in advance. Stores need to propose a replenishment plan before the event, and the warehouse department will deliver it to the stores on time, and the quantity will increase.

(3) We can invite manufacturers to cooperate in sales promotion: unite Bangli, Tomson Bianjian, Nanyang Pharmaceutical, Astro Boy, Huatuo Pharmaceutical, etc., choose three manufacturers to cooperate together, communicate the details with the manufacturers in advance, arrive at the store on time, and we will make unified arrangements.

④DM sheet making: quantity:

Specifications:

Delivery: 2 days in advance

⑤ Store layout: clean and tidy, with sufficient goods on the shelves, and the price tag corresponds to good goods. Print the price tag before the conditional store opens. Balloon hanging, POP posting, explosion cards corresponding to goods, flags hanging neatly, classified cards standardized and tidy.

6. Communication before employees' activities:

The purpose is: all employees are familiar with the contents and methods of the activity and the promotion of the activity, and carefully and patiently explain the content of the activity to each customer.

Verb (short for verb) activity:

Suggestion: large-scale performances on the opening day (please invite professional performance teams and professional hosts, and the programs include: singing and dancing, acrobatics and sketches. ) assist the store to complete the lottery and create an atmosphere. The performance requires the store to send some small gifts (such as toothpaste, toothbrush, shopping bag, paper towels, calcium tablets, etc.). ).

Objective: To enhance the popularity of the store in the local area and attract the surrounding residents to spend and visit the store.

1. On-site delivery: 50 customers before entering the store on the same day will be given "XXXX" or a bottle of edible oil, ginseng buccal tablets or a customized gift for free (or with a receipt of any amount).

(This option is optional or optional)

2. Care for the elderly and give gifts: On the day of the event, the top 30 elderly people can receive a gift with their old ID cards or ID cards.

(For example: red ginseng, American ginseng, Shenbao, etc. It is suggested that community stores and street shops open in the afternoon. )

3, shopping to send cash: one-time shopping in 30 yuan, send cash coupons to 5 yuan, limited delivery, while stocks last! Cash coupons can be set on DM sheets or printed separately.

4. Buy and give activities: buy one get one free, buy two get one free, buy three get one free. Buy and give away brand health care products.

5. Shopping for gifts: consumption in our store during the activity time.

One-time shopping full 18 yuan: XX items can be received free of charge.

One-time shopping in 38 yuan: you can get XX items for free.

One-time shopping in 68 yuan: you can get XX items for free.

One-time shopping over 108 yuan: XX items can be received free of charge.

One-time shopping over 238 yuan: you can get XX items for free.

You can get the corresponding gifts and participate in the lucky draw.

6. Lucky draw:

One-time consumption, 28 yuan can draw a lottery once (winning the lottery), 56 yuan twice, and so on, buy more and give more (lottery).

"Real lottery, that is, draw and send"

Draw number balls or number rolls on the spot.

The fifth chapter of the promotion plan for the opening of pharmacies aims at: employees should establish good relations with residents in nearby communities and improve the brand awareness of the company; Make a good member reserve for the opening of the new store.

Publicity theme: xxx pharmacy enters the community for free consultation and testing to send health public welfare activities.

Personnel composition: 1 manager, 2-3 employees.

Materials preparation: 1 sphygmomanometer, 1 blood glucose meter, 5 boxes of blood glucose test paper (recommended by the manufacturer), blank membership card, 1 member information form, one health file, several ballpoint pens, several leaflets, 2 simple publicity tables, plastic square stool 10, and 3 corporate publicity seats.

Activity form: Take turns in the communities around the new store (mainly in the surrounding markets).

Headquarters support: 200 sets of greeting cards as event gifts.

Gift-giving requirements for activities:

1. Customers with new membership cards can get a card package for free.

2. Answer the following questions correctly.

A. What is the monthly membership day of our company?

B. The preferential policy of our company is 50 yuan X Yuan, 100 X Yuan.

Operation process:

1. Establish health records for customers. Customers who come to check their blood pressure and blood sugar must register their test information. See Table 2 for details.

2. When there are many people, get a card first, and then provide free health consultation.

3. When there are many people, old members will enjoy free health consultation with their membership cards.

Precautions: Learn how to identify and prevent old members from handling cards repeatedly for free gifts.

Precautions for activities:

A, ask personnel not to be late and not to leave without authorization.

B the driver is required to deliver the materials to the designated place at 6:50 every day.

C, meet urban management personnel to improvise and avoid costs.

D personnel requirements: strong professional knowledge and strong affinity.

E. in case of thunderstorm, the activity will be cancelled.

F, xx store transfers one person to do club activities every day, and the manager of xx store goes to work in advance to ensure that there are two early shift personnel. (The time to go to work in advance is registered by the store manager, and you can make up leave or reissue allowances. )

Location, time and personnel of the event: