The main work of hotel marketing manager

Job responsibilities and job description of the manager of hotel public relations marketing department

Direct superior: general manager and marketing director.

Supervisor and subordinate: assistant and clerk of public relations marketing department.

Contact departments: tourism department, large enterprises, hotel department.

"job responsibilities"

Responsible for the hotel's public relations marketing work, specify the public relations marketing plan, organize and attract customers, grasp the market information, do a good job of internal and external coordination and communication, and ensure the hotel to achieve good economic and social benefits.

"Job description"

1. Under the leadership of the general manager, be fully responsible for hotel market development, customer organization and product sales. Organize market research regularly, collect market information, and analyze market trends, characteristics and development trends. Formulate marketing strategy, determine the main target market, market structure and sales policy, and organize the implementation after being approved by the general manager;

2. According to the short-term and long-term goals and financial budget requirements of the hotel, coordinate the relationship with the front office and housekeeping department, put forward the principles and basis of the sales plan, organize the sales staff to analyze the market environment, specify and review the hotel room occupancy rate, average rent and quarterly sales budget, put forward the hotel price policy implementation plan, assign sales tasks to the sales staff, and organize the implementation;

3. Grasp the domestic and international tourism market trends, analyze the sales trends, sales costs of various departments, existing problems and market competition development under the auspices of the general manager every week, put forward improvement plans and measures, and supervise the smooth completion of the sales plan;

4. Coordinate the relationship between the sales department and various economic organizations, keep close contact with superior tourism management departments, major travel agencies, airlines, railway passenger stations, local trading companies, offices and government foreign affairs departments, and establish long-term and stable cooperative relations with customers;

5. Put forward the implementation plan of important hotel sales activities and participating in international and domestic tourism exhibition activities, organize personnel, prepare materials, participate in sales activities, widely publicize hotel products and services, analyze sales effects and report to the general manager;

6. Contact foreign trade companies, companies, domestic and foreign travel agencies and other customers in the region, grasp the customer's intentions and needs, put forward the intentions and suggestions for signing sales contracts and private rooms contracts, and put forward sales plans and price standards;

7. Regularly check the implementation results of the sales plan, put forward the adjustment plan of the sales plan on a regular basis, and organize the implementation after being approved by the general manager;

8. Grasp the implementation of the hotel price policy, control the price level of enterprise groups and individual customers in different seasons, regularly check the implementation results of the average rent plan, and put forward improvement measures in time to ensure that the hotel has a high average rent level;

9. Visit customers regularly, solicit customers' opinions, master the occupancy rate and average house price level of other hotels, analyze the competitive situation, and adjust the hotel sales strategy to meet the needs of market competition;

10, attend the hotel collection analysis meeting, grasp the customer's arrears, analyze the reasons, be responsible for the collection organization of customer's arrears, and reduce the long-term arrears;

1 1. Cultivate and bring up a team of hotel sales professionals of different ages and levels;

12. stipulate the management system and working procedures of the sales department and supervise their implementation. Strictly control the hotel sales expenses, issue the scope and standards of expenses, and supervise the use of sales expenses.