Bank tanabata activity planning scheme

Theme of the event: Join hands to cross the Magpie Bridge and meet XX.

Activity time: tentatively 2065438+August 20th, 2007.

Activity object: XX bank debit card holders (families or couples) Activity scope: Nanjing branch business outlets and community outlets.

Objective: To increase the quality of existing customers and expand the number of new customers in the interaction between customers and employees through interactive experience and the popularity of the novel active communication XX Bank.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.

Media promotion:

4. Publish the relevant information of this event in soft text form on the WeChat public platform of XX Bank as one of the online promotion channels.

Three. Activities:

(1) Tanabata integral movable wall

1. A movable background wall is placed in the business outlet, and the background wall is printed with a love pattern or a LOGO pattern of XX Bank.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities:

1. With the theme of "Crossing the Que Bridge hand in hand, Meeting XX", and the pose in the silhouette wall as the expression form of photographic works, the best works were selected.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of customers participating in the activity in the silhouette wall as the evaluation criteria.