Specialty Setting of School of Journalism and Communication, Shanghai Jianqiao University

The School of Journalism and Communication currently has journalism departments, communication departments and secretarial departments. There are three majors in journalism, communication and advertising, and three majors in secretarial science. Among them, the secretarial major has two major directions: "foreign secretary" and "judicial secretary" (four-year undergraduate)

I. Training objectives

This major trains applied senior professionals who meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, master the basic theory and knowledge of news, are familiar with China's news propaganda policies and regulations, have strong practical skills such as news interview, writing, editing, commenting and photography, and can skillfully use modern new media means.

Second, the scope of work that can be adapted after graduation

Graduates can be competent as reporters, editors, photographers, directors, planners, etc. in city, county and county newspapers, radio and television stations, various professional newspapers, enterprise newspapers and internet sites, and can also be competent in the propaganda work of party and government organs.

Third, the main courses

Introduction to journalism, introduction to communication, news interview, news writing, news editing, electronic editing, news commentary, radio and television, TV post-production, news photography, TV camera shooting, network communication, etc. Communication (four-year undergraduate)

Professional introduction:

Communication major was newly established in 2009 to adapt to the rapid development of emerging media such as Internet and mobile in China.

This major trains high-quality applied professionals who meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, master the basic theories, knowledge and methods of communication, have extensive cultural and scientific knowledge, are familiar with China's communication policies and regulations, and can use modern advanced communication technologies to engage in information technology, information production, information dissemination and information feedback. This major mainly understands the basic knowledge of new media communication through theoretical study, and grasps the ability and skills of new media communication through a lot of practical training, so that students can be competent for the current new media communication work.

Graduates of this major can adapt to the positions: newspaper, radio, TV station, website, reporter of mobile media enterprises, editor, photographer, director and planner; Can also be competent for the propaganda work of party and government cadres.

Main course:

Introduction to communication, journalism, online communication, research methods of mass communication, communication ethics and regulations, mass communication and society, computer network principle, introduction to digital media, website operation and maintenance, webpage design and production, photography foundation, film and television director foundation, TV program production, etc.

Advertising (four-year undergraduate)

Professional introduction:

Advertising major adapts to the development of China's market economy and the prosperity of advertising industry, and trains applied senior advertising talents and public relations talents with practical application ability and innovation ability for many advertising companies, media advertising departments, enterprise marketing departments and public relations departments of enterprises and institutions.

This major trains high-quality applied professionals in the advertising industry with all-round development in morality, intelligence, physique and beauty. It requires students to understand and master the basic theory and application knowledge of advertising, have extensive cultural and scientific knowledge, master the basic ability of planning, creativity, production and release of modern advertising, and have the basic ability of market research and marketing. Application-oriented senior professionals who can engage in advertising and market management, advertising planning and marketing planning, market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries, enterprises and institutions, especially in TV advertising and new media advertising such as networks and mobile phones. This major has special requirements for art enrollment.

Main course:

Introduction to communication, introduction to advertising, introduction to new media, marketing, advertising planning and creativity, public relations, advertising copywriting, advertising operation and management, brand management, market research and analysis, advertising laws and regulations and professional ethics, film and television advertising production, integrated marketing communication, photography, television camera shooting, three-dimensional animation design, online advertising design, print advertising design, exhibition planning and design, etc. Secretary (foreign secretary direction) (three-year junior college)

Professional introduction:

This major adapts to the talent demand of China's export-oriented economic development and the development of foreign-related enterprises and institutions, and trains high-quality skilled talents who are competent for foreign-related secretarial work.

This major trains high-quality skilled professionals who meet the needs of socialist modernization, have all-round development in morality, intelligence, physique and aesthetics, have basic knowledge and professional skills in secretarial management, public relations, economy and law, and can engage in secretarial and administrative work in foreign affairs, foreign trade, foreign enterprises and other enterprises, social organizations and government departments after graduation. This major focuses on the cultivation of students' secretarial professional ability and skills, and is employment-oriented, highlighting students' necessary English practical ability for employment. It requires cultivating students' secretarial professional knowledge and practical English ability, as well as necessary business knowledge and legal knowledge, and expanding students' employment fields.

Positions that graduates of this major can adapt to: secretarial staff in foreign affairs and foreign companies' offices or secretary to department managers; Secretarial staff of foreign trade units; Secretarial staff of administrative units such as organs and banks; It can also be a civil servant other than a secretary.

Main course:

Basic English, English listening, oral English, secretary English writing, secretary English reading, BEC (Cambridge Business English), translation foundation, foreign newspaper reading, general situation of Britain and America, introduction to law, foreign economic law, college Chinese, practical Chinese, general introduction to Chinese and foreign cultures, professional secretary writing, introduction to professional secretaries, professional secretary training, file management, office automation, accounting foundation, computer foundation, public affairs.

Master certificate:

Secretary's professional qualification certificate (advanced), office automation certificate (first class), English band 4 certificate, business English post ability (CET) certificate, Cambridge business English (BEC elementary) certificate, accounting certificate.

Secretary (direction of judicial secretary) (three-year junior college)

Professional introduction:

This major adapts to the needs of the development of China's legal society and strengthening the work of judicial secretaries, and trains high-quality skilled talents who are qualified for the work of judicial secretaries.

This major trains high-quality skilled professionals who meet the needs of socialist modern economic construction and legal system construction, have all-round development in morality, intelligence, physique and aesthetics, have basic knowledge and professional skills in modern secretarial management and legal affairs, can engage in secretarial work in judicial organs, administrative organs, legal intermediary service institutions and various enterprises and institutions after graduation, and are familiar with and good at handling various legal-related affairs.

Posts that graduates of this major can adapt to: secretarial staff in judicial organs, administrative organs, legal intermediaries and other units; Secretarial staff of other enterprises and institutions; It can also be a civil servant other than a secretary.

Main course:

Basic English, English listening, oral English, secretary English writing, secretary English reading, jurisprudence, constitutional law, civil law, criminal law, contract law, economic law, college Chinese, practical Chinese, general theory of Chinese and foreign cultures, professional secretary writing, introduction to professional secretaries, professional secretary training, file management, office automation, accounting foundation, computer foundation, public management, WTO overview.

Master certificate:

Secretary professional qualification certificate (advanced), office automation (first-class) certificate, English band 4 certificate, accounting certificate.