Traditional Culture Encyclopedia - Photography major - Why are GUCCI optical frames made in Japan?

Why are GUCCI optical frames made in Japan?

I think the first thing is the Japanese super commercial means. Then there is a lofty strategic vision. For example, they (Minolta and Canon, to be exact) controlled autofocus technology before others and laid out their own systems early. Foundry established in Japan. Gucci glasses must be packed in exquisite packaging boxes. The packaging box of Gucci glasses is well-made, which can maintain the unique luxury of Gucci glasses, both in feel and appearance. The bronzing LOGO on Gucci glasses packaging is difficult to imitate.

And fake Gucci glasses. GUCCI sunglasses with temples, the right temple is marked with GUCCI, and the left temple, starting from the end of the temple, is made in Italy, model code, color code and size label. Japan is willing to spend manpower and material resources to develop new technologies and products. Although there are some domestic camera companies such as Seagull, basically professional photographers will choose Japanese or German photographic equipment. To put it bluntly, there is no high-quality lens and related production technology in China.

China people are in industries that need technology accumulation. The market structure of photographic equipment was not like this before. The United States, German, Russian, China, Japanese, Korean and other countries have well-known photographic equipment brands. Especially in the film era, the photographic equipment market is full of flowers.

From the development history of imaging equipment, Japanese cameras were originally made by imitating European cameras, but gradually, Japanese cameras can make cameras with similar performance at a lower price and seize market share. Having market share means having more funds. German photographic equipment takes high-end products, Japan takes low-end products, and German products are very expensive. In China, some rich people and equipment parties are proud of owning German cameras. At the moment of national photography, Japanese photographic equipment has won the welcome of many people because of its high quality and low price.