How is Gree treated?

Gree-Dong Mingzhu is the thinking path of most people. Few people know that behind Dong Mingzhu is Zhu Jianghong.

I'm thinking about a question: Is Zhu Jianghong conservative or steady? Jiuhe Hisense

Like Zhou Houjian, although diverse, they are very cautious. Many people criticized them for being conservative, but it turned out that they were conservative.

state

At present, state-owned enterprises led by entrepreneurs are developing well. Perhaps, the money of the state and shareholders should be used carefully.

Spend some money on responsibility, as Zhu Jianghong said-it should be your own emotionally, but it actually belongs to the country.

The concept that leaders of state-owned enterprises need most. But to do this, there is no doubt that spiritual strength is needed.

Text:

Zhu Jianghong: the secret of turning losses into profits

Written by: Ling Photography:

Interview Notes (Chengdu, 65438+1October 26th)

Gree-Dong Mingzhu is the thinking path of most people. Few people know that behind Dong Mingzhu is Zhu Jianghong.

Accordingly, few people know that Gree Air Conditioning, the outstanding representative in the securities market, was just two companies more than 10 years ago.

Employees of state-owned enterprises in poor operating conditions are distracted and prefer to go to work in factories rather than factories.

Sell small commodities. It was Zhu Jianghong who changed all this. He comes from a technical background, and he takes technology research and development as the forerunner.

Rubber Industry Company and Lihai Air-conditioner Factory have walked out of the quagmire of losses. 1992, two factories merged to form Gree Electric shares.

Zhu Jianghong was appointed as the general manager of the company. At the beginning of its establishment, only one air conditioner in Gree Electric was backward 10 years.

The assembly line has an annual output of only 20,000 units, but now Gree has more than 20 production lines with an annual output of 2.5 million units.

The world's largest unit output is a famous large-scale air-conditioning production enterprise at home and abroad.

This is Zhu Jianghong's pride, as he always said-living up to his conscience and employees. As for whether or not

It really has nothing to do with him whether he is known by the public or liked by the leaders. So, I can discuss "59" with him.

"Age Phenomenon" even mentioned the names of Chu,, and others. Are dying state-owned asset managers.

The representative of. Gree's staff told me afterwards that his palms were all sweaty. In fact, I also know that this is risky.

The topic of risk, but Zhu Jianghong smiles, and the most commendable thing is that he is not gorgeous and never smooth.

In the fluent expression, I felt his sincerity and the practical difficulty in talking about this topic.

I have great respect for Zhu Jianghong. Originally, I have respect for professional and technical personnel and think they are pragmatic.

So when I read my resume, I found that Zhu Jianghong actually owned more than 160 patented technologies during his 10 years as the boss of Gree.

I admire him a little. Facing the interview, I appreciate his life more-rigorous and indifferent.

It is a miracle that this kind of harmony exists in a person.

Some people describe Zhu Jianghong as an "underwater whirlpool", which I think is correct. On the surface, he is a very nice person.

People who get along with each other day and night, the staff of Sichuan Gree said that it is always the easiest thing to receive Zhu, and he will live wherever you arrange.

Not picky, but great at best. He would say "what a waste", and my conversation with him began with advance.

We talked for 20 minutes until 90 minutes. Many people are waiting for him to have lunch outside, but Zhu Jianghong is in no hurry.

If a problem is not explained to me clearly, I will ignore my other problems, especially those that need detailed explanation technically.

Not sloppy at all. Looking at his amiable face, I asked, your employees must not be afraid of you, his answer.

Yes, but I guess I must be afraid of his "general manager 12 ban".

After the interview, I have been writing interview notes until now. I have been thinking about a problem: Zhu, who has always adhered to the road of specialization.

Is Jiang Hong conservative or steady? Just like Zhou Houjian of Hisense, although diversified, he is very cautious and criticized by many people.

They are conservative, but it turns out that the state-owned enterprises led by two conservative entrepreneurs are developing well at present.

Perhaps, be careful with the money of the state and investors, spend it responsibly, as Zhu Jianghong said-be emotional.

Is their own, in fact, is the country, this one is really the most needed concept of state-owned enterprise leaders. But to do it

This undoubtedly requires spiritual strength.

Resume of Zhu Jianghong

1945 1 1 Born in Zhuhai.

1970 graduated from the mechanical department of south China university of technology and was assigned to Guangxi Baise mining machinery factory, and later served as the factory director.

From 65438 to 0988, he returned to his hometown in Zhuhai and served as the general manager of Guanxiong Plastic Company and the director of Zhuhai Air Conditioning Factory.

1992, Gree Electric company was established and became the general manager. Put an assembly line with backward technology 10 years, with an annual output of 20,000 vehicles.

A small air-conditioning factory has turned into an industry giant with an annual output of 2.5 million units.

He is currently the chairman of Gree Electric Company.

interview

Above: Zhu Jianghong and Gree.

(a) experts: the key is the problem of people.

Any kind of thing, as long as you do it with your heart, do it in a down-to-earth manner, and try your best to do it well, I think it is

I will do it well.

Reporter (hereinafter referred to as reporter): Teacher Zhu, after reading your resume, I found that you are an expert in turning losses.

(hereinafter referred to as Zhu): I can't talk about experience, but I always think that there are no loss-making industries, only loss-making enterprises.

Industry. Why do you lose money? If your general industry is dying, or your products have been eliminated, you

No matter how well you do it, it is not necessarily a matter of personal ability or responsibility. When you are in your industry, why?

Why don't others do it and you can't? The key is the problem of people, so generally speaking, anything,

As long as you do it with your heart, do it in a down-to-earth manner and do it well, I think you will do it well.

Reporter: What we are seeing now is that the two factories of Gree's predecessor were operated at a loss, including

Do you have any unique skills?

Zhu: Management is the management of people first, and then the management of things. You must arouse people's hearts first, because people

He is absent-minded and has no interest in business. Without confidence, he can't do his work best. while

At that time, the people in that factory were really distracted, and employees didn't get much money for working in the factory, just a few hundred dollars, but

And there is no task, he might as well go out and pour some small commodities, and earn more than 500 a month, so I

First of all, win people's hearts. As an employee of an enterprise, you must do everything possible to make the enterprise better.

We are all in the same boat. We must find a way. You can't separate you from me. Alas, this enterprise is yours.

My business. Then everyone is responsible for the quality of the enterprise, so we must be strict in discipline and are not allowed to go out to resell small businesses.

Commodities must go to work and work honestly, and some leaders may be disciplined.

Not hard enough, I can leave if I want, and I won't take my own money anyway.

Reporter: This seems to be a common problem in the process of state-owned enterprise reform.

Zhu: Can the reform of state-owned enterprises be improved? Can state-owned enterprises operate well? This problem is also a very realistic one.

I think state-owned enterprises have their advantages. At least compared with private enterprises, banks' support for the government is affirmative.

Will be more biased towards state-owned enterprises, to get the support and care of many departments in society, including city leaders and ministries.

Door leaders and the like will ask this because it is a state enterprise. Second, its talent was there at the beginning.

Advantages: many graduates are willing to work in state-owned enterprises rather than private enterprise bosses, because state-owned enterprises have iron rice bowls.

Retirement is guaranteed. With funds, banks will definitely tilt a little. It should be said that state-owned enterprises have advantages.

But why can't state-owned enterprises do well? The key issue is ideology. Although you are the boss here.

You don't have shares, you get paid, you can do it easily, but you can also do it conscientiously, and then

In this case, if you are the boss, can you change your mind-although this enterprise is not mine,

If the country entrusts me with the responsibility here, I will realize my personal value, get everyone's recognition and get the support of the workers.

I must do it well. In this way, you can regard the assets of the country as your own assets, and you spend

This is the country's money, but it is just like spending your own money.

Reporter: Do you think there is pressure to carry out such reforms? Worried about failure?

Zhu: You will also be worried and criticized. Because you have offended the interests of some people, there are often some enterprises.

The industry shrinks as soon as it encounters this problem, but I have this temper. If I am wrong, I will push it back.

, maybe even quarrel. I think it is necessary to do this before my enterprise develops. Finally, my effect pendulum

A large amount of tax revenue is provided here every year to solve the employment problem, and the popularity of enterprises is also a contribution to the local area.

It has a radiation effect. My raw materials and spare parts can drive a large number of enterprises, and no one wants to admit it. I have this.

That's what people do. As long as you are willing to do it for me, I will do it seriously. I must first live up to my conscience.

My employees.

(2) Absolute decentralization: The more you decentralize, the greater the pressure on him.

If you don't delegate, he will have no pressure. Anyway, if something goes wrong, it's your responsibility. The more you trust him, the more he can play his role.

Subjective initiative.

Reporter: Now when Gree is mentioned in the society, Ms. Dong Mingzhu will be thought of. When I read her book Chess Under the World,

I found a reason. You are a very willing person, so Ms. Dong Can should be independent.

Zhu: I didn't just delegate power to her. As the head of a big enterprise, you will do it if you don't delegate.

Not so good. If it is a small enterprise with more than 100 employees, there is no need to decentralize, and I can even dispense with the deputy general manager.

More than enough. But when the enterprise grows up, you don't know most of the employees. There are more than a dozen branches below. You must have them.

There are vice presidents in charge of each other. If they don't take responsibility and ask for instructions and report everything, then the enterprise will definitely go bankrupt.

But decentralization doesn't mean nothing. You should also keep your eyes open and listen to all directions to see which line and which one.

If there is any change in the system, we must first investigate clearly and deal with the problems. But you have to do this.

Decentralization can make him do his best. He won't decide anything until you let go. Finally, he will lead.

Drag it down. We are human beings, and we can't do everything. Even if there is, we don't have that much energy. Like Director Dong, I

Absolutely let her do it. The only thing that reminds her is that as a sales manager, you receive so many customers and talk every day.

There are many words. If you promise to achieve something, you must do it. Even if the enterprise loses a little, it will.

It must be cashed. The only thing I told her was this sentence, and let her do the rest. I think the more you delegate, the greater the pressure on him.

Big, you don't delegate, but he has no pressure. Anyway, if something goes wrong, it's your fault. The more you trust him, the more he can play his role.

Subjective initiative.

Reporter: But many bosses are unwilling to delegate power, especially for the bosses of some state-owned enterprises, power is interest.

Zhu: I don't care about human rights and financial rights, including the right to purchase materials, such as purchasing steel plates for production.

Pay 50 million yuan, I have to pay if I sign it, and I have to pay if I don't sign it. I can't break the contract. Then why did you pay 50 million?

The purchaser has signed it, and the relevant person in charge of this piece has to sign it, as well as the financial department, so my signature is completely redundant.

Signature is responsible, so I just oppose some people who only want power and are not responsible for the power of their opponents, I think.

Because how much power you have, how much responsibility you have to bear accordingly. They are unified. Now that you have decided on this matter,

You are responsible for the correctness of the decision.

Reporter: I heard that Dong Mingzhu, the current boss of Gree, is your chosen successor?

Zhu: It was not cultivated on purpose. It should be said that the head of each department has the possibility of becoming a general manager, depending on whose ability.

Being able to gain greater trust and support from employees is also recognized by everyone through opinion polls. I just provided one.

Give her a stage and a chance. Indeed, it was controversial that she came up at that time. Her biggest problem is that her mouth is unforgiving (laughs)

In that case, some vice presidents find it difficult to deal with her. In fact, after careful analysis, why doesn't she forgive others? nothing less than

She thinks you didn't do well and gives you bold advice, while some people have to say it euphemistically. She is very straightforward.

Yes, others may not accept it. But from another perspective, this is only her advantage, if it is big.

When an economist sees a problem, it is no good avoiding it. To be an enterprise, we must be honest, one is one and the other is two.

No lies, no empty words. Only in this way can you do your best.

Reporter: But because of Ms. Dong's sharpness, even outsiders speculate that this will give you a lot of pressure and force you to give up.

The position of general manager?

Zhu: That's not what I meant. For me, I also hope someone will take over. Being a general manager is very hard.

Honey, if someone comes to replace me, it's a wish. Now a lot of things are left to her, and I am here.

It's easier for me. At least you should go to the boss first. She can block it. (Laughter)

(3) The 59-year-old phenomenon of state-owned enterprises: the mentality must be put right.

But you have to think about who gave you this stage, who gave you all the conditions and factors, and this.

It is not entirely your credit that an enterprise can do well, but also the work of many people, so the mentality must be put right.

Otherwise, something will definitely go wrong.

Reporter: In recent years, leaders of state-owned enterprises have also had some problems, especially the "59-year-old phenomenon" because they have to

When you retire, your strength will soon be lost, and you will lose your mind and do something dangerous. You are 57 years old this year, no.

How to treat the "59-year-old phenomenon"?

Zhu: Indeed, the "59-year-old mentality" is quite common in our country. I think as a person,

The leader of a state-owned enterprise must put his mind right and don't attribute the success of this enterprise entirely to himself.

Hard work and dedication. Of course, it's important to work hard, but you have to think about this dance.

Who gave you Taiwan Province, who gave you all the conditions and factors, it is not entirely your fault that this enterprise can do well.

People have a lot of work, so we must keep a correct attitude, or something will definitely go wrong.

Reporter: there is indeed a problem of giving and returning. For example, Gree employees said, "Without Zhu Jianghong, there would be no.

With Gree, do you think your contribution is commensurate with your return?

Zhu: There are problems, but don't compare with the people next to you. If you want to compare with your own business, you just need to

You can't compete with your peers or other enterprises. People are more popular than people. How much money people earn is their business. You must make peace with yourself.

Compared with myself, I feel that I am better than the past and the employees, so that I can achieve a level of mentality.

Constant. No amount of money will help. Liang Jinsong has a famous saying-money is yours when it is used, but it is not yours when it is deposited in the bank.

You can't take it with you even if you die, so the key is a state of mind. Of course, it can't be compared with private enterprises, often millions.

In any case, the state will gradually consider the situation of enterprises in this regard. I think it's at least much better than in the past few years.

In the gradual promotion of the annual salary system, if you do well in the enterprise, you may get 500 thousand to millions, and it is possible.

Reporter: I heard that you wrote the words Gree trademark?

Zhu: I am scrawled. (Laughter) At that time, I originally wanted to use refined words, but everyone always thought that "Ge" was not good-looking.

There are many more strokes than "Li", one is very dense and the other is very sparse. In this case, they asked me to try, and the result was not bad.

Yes, it has been used until now.

Reporter: As the founder of an enterprise, do you want everything to circulate in this enterprise forever?

Zhu: That's not true. Society is constantly progressing and developing. My set may be in line with the status quo, but

With the development of market and economy in the future, there may be many new things that need to be constantly improved.

Innovation and innovation, innovation also includes technological innovation, management innovation and concept innovation. An enterprise cannot develop without innovation.

Road, then as a means, methods and measures should also keep pace with the times, only in this way can enterprises develop.

Reporter: Will you be lost if you leave your own business?

Zhu: No, I feel very hard. If I resign, I will have a good rest. Seriously, all these years.

It can be said that I can't always live in fear. I also joked with people that if there is an afterlife, don't start a business. (Laughter)

Because starting a business is too hard, it is mainly tired, and it is not tired without competition. Take a rest when you are tired of moving things at night.

Yes, but a few days' rest won't make it up. People often say that I am so handsome when you run around, but in fact he is not.

I don't know what's on my mind. Whether your enterprise is good today does not mean that it will be good tomorrow, and it may be defeated by competition the day after tomorrow. therefore

I am very tired, so I want to have a good rest or walk around. My favorite thing is traveling, especially on the beach, a beach.

The chair lay there and forgot everything. (Laughter)

Below: Gree is different.

(a) personnel management: general manager 12 discipline

In fact, there are few rules to follow for state-owned enterprises. The key is that there are rules that are not followed and things that are formulated are not implemented.

There are many and strict systems, but they are just a dead letter.

Reporter: I saw that in Gree's reform, you formulated a "12 general manager's commandment". If you violate one of them, you will be dismissed.

Name?

Zhu: In the process of reform, I found that it is impossible to change the concept of leaders without changing the concept of employees, so it is necessary.

Instill the laws of market economy, instill the idea of breaking the iron rice bowl, and let them change their ideas. In the process, we feel that

The biggest problem is quality, because quality is the most critical factor for the survival of enterprises. Although Gree's air conditioner was once

After selling well, even at 1995, the supply was in short supply, but we still found the quality problems in the manufacturing process.

The quantity control is not very good, and there are often some quality problems, which are rough and could have been done better.

In other words, workers are always a little sloppy. Actually, China is not a bad product, but he has this.

The ability is not completed, and more importantly, it doesn't matter ideologically, and it is ok to make do, which has seriously affected our enterprise.

The future development of the industry, so we must pay attention to quality in this case. So from 1995, we have achieved it.

In order to improve the quality-centered enterprise management, management is first and foremost the management in the manufacturing industry. There were some workers at that time.

How he listens to teaching is completely different. The process regulations must be completed, who comes first,

He was supposed to be transferred, but he didn't follow the procedure.

Reporter: What about you?

Zhu: We will be cruel. For workers, rice bowls are still very important. You may not have to pay a fine.

Yes, the most effective thing is to remove your name, which is a great loss to him and his family.

Therefore, we will list them according to the first-line situation and common problems that often appear.

Article 12, we think that no matter which article 12 you violate, it will cause great blow to the quality of our products.

Therefore, it becomes 12 prohibition, and violation of one of them will result in expulsion. Of course, before implementation, we must let everyone

Employees are well aware of the requirements of the 12 ban, give him training and give him classes. If you have any more questions, I won't admit it.

Because you don't understand, but knowingly, you will be removed.

Reporter: How many employees have you fired because of the 12 ban?

Zhu: at first, everyone thought it didn't matter, thinking that we were just talking, which was a bit ... of course, you have to get rid of it.

An employee must have real evidence, so we have set up many quality supervisors, who are called "quality gendarmes"

",often go online to check, see if you have any violations, or whether the action is standardized, if found, you should point it out on the spot.

And then register your name. At the beginning, we removed two or three names, which was shocking. After a while, there was another one.

One, in short, in my impression, about five. And then everyone knew. We're not just talking,

But the real thing, so in this case, disorderly operation and non-implementation of process discipline have been completely curbed.

. Therefore, we have awakened the quality consciousness of all employees at the cost of five delisting.

Reporter: Should this be the key point for state-owned enterprises to improve their market competitiveness?

Zhu: It's very crucial. As a product, how much money you earn is only temporary, and you may not make any money today.

You may make money tomorrow, but your quality is ruined and the impact is long-term, so I don't think the quality problem is.

This is also the case. I said to them, why should I smash your jobs? Because if you don't break your job, you will.

I lost thousands of jobs. You can't say that I can't do it well, because you can't do it well, which is not good for my products and consumption.

Everyone is irresponsible. If consumers can't go back after buying your air conditioner, they will complain and tell their relatives and friends that you are not good.

Then the impact is very great, so we must be strict and save the majority with the rice bowls of a few people.

Reporter: Are these 12 bans still in use?

Zhu: I still use it now, but no one has violated it. In fact, there are few rules to follow for state-owned enterprises. the key is

If there are rules that are not followed, the things that are formulated will not be implemented. It seems that various systems are very numerous and strict, but in fact they are just a dead letter.

(2) Insist on specialization: there is no waste of money.

If you can bear the loss, it doesn't matter if you invest. You don't have much investment and strength. Too much investment leads to losses.

I'm sorry, so I always think it's better to be safe.

Reporter: In recent years, the debate between specialization and diversification is very fierce, and Gree has always been a typical example of professional development.

What I want to know is, have you really never thought about diversity?

Zhu: Actually, I also want to diversify, but it depends on whether I have the ability and strength to diversify. At the beginning of Gree's establishment

The initial funds were insufficient and the market was struggling. In all respects, we are not allowed to be distracted from doing this and that.

Only focus on air conditioning. I have always believed that it is hard to say whether a successful enterprise is specialized or diversified.

I have done well in both aspects. For me, I always feel that I want to be diversified. First of all, I am diversified.

Compared with other companies that have worked for many years and have strong strength, can I compare with him?

Quantity? If you can't compete with others, and you want to compete, it will inevitably end in failure. Unless, of course, you invent something new

Something that can surpass others in technology, then you may have a way out.

At that time, refrigerators, color TVs and washing machines in household appliances were not well done. If you insist on stuffing them in, I will.

First, there is no advantage, and second, investment needs to spend a lot of money. In a sense, investment is also a gambling behavior, which is difficult to have.

It is safe to show that your investment will be successful, and you often gamble, and sometimes you win and sometimes you lose.

Lose more and win less, so is investment. Of course, if you can afford it, it doesn't matter if you invest.

It's not big, it's not powerful, it's too expensive, and I can't afford to lose, so I always think it's better to be safe.

I have been specializing from the beginning to the present, and I haven't thought about anything else, so my funds are relatively concentrated.

Have a deeper study and better understanding of this major. Now they are all listed companies, and there are several big companies.

Look, only we are professionals, but as you can see from the financial statements, their financial situation,

It's very obvious. If you invest one or two hundred million yuan, you will lose everything. For us, there is no waste of money, so

With very strong financial strength, there are not many domestic enterprises. Not only do they have no loans, but they also have a lot of deposits in the bank.

Money, at least I'm not afraid of your bank tightening money in such fierce competition. On the other hand,

I don't spend on financial expenses. On the contrary, I still have interest income, so I am more competitive in this respect.

. So we don't regret not being diversified. On the contrary, after specialization, we have become more and more in this respect.

Strong, capital accumulation is more and more abundant, to a certain extent, to a certain time and opportunity, we may do something else.

Something. There was no such condition. If the conditions are ripe and strong, we might as well try our luck and fight for it.

Spelling.

Reporter: Wait until you can afford it?

Zhu: Yes, enterprises always have to develop. If they want to expand, it is not necessarily in home appliances, but also in other industries.

Reporter: Do you mean that the road to specialization is still a little narrow for an enterprise to become bigger and stronger?

Zhu: It is not necessarily a narrow question. Take air conditioning, for example. There is a big gold in Japan, all of which are specialized, but it is necessary to

I don't see it now. It's getting narrower. On the contrary, it is getting better and better in this respect, because the key is to look at your products.

Whether it is an obsolete product or not, if your product can only be used for three or five years at most, then your specialization will definitely not work.

No matter how good the results are, it will only take a few years. Just like a long time ago, there was a kind of cloth called "dacron" which was very popular and fake.

If I specialize in polyester and do nothing, no matter how good you do it, it will be polyester. Now people don't want it, no matter how good you are

There is no way. So the key is to look at the product. If your product can be made for a long time, you must make it.

Well, if you are good, you can occupy 40% or even 60% of the market. What are you afraid of? Sure, can't you do it yourself?

Well, specialization can't beat the diversity of people. I guess it's the ability of your enterprise, so I ask:

Since specialization can't be done well, how about diversification?

Editor: A Jing Source: Chengdu Daily