Channel characteristics of urban channel of Yunnan TV station

1, the core advantage of Yunnan Metropolitan Channel

Looking at the program content arrangement of Yunnan Metropolitan Channel, we can see its superior programs and advertising resources in people's livelihood news, columns, theaters and large-scale activities, forming a unique channel temperament with a strong "green channel that affects Yunnan". And provide unique value experience for target customers. At the same time, the city channel has created three high core advantages with exclusive features:

Yunnan Metropolitan Channel covers 16 cities and 126 counties in Yunnan Province, with a permanent population of 46 million. The coverage rate reached 94%. Urban coverage, more added value: under the influence of the financial crisis, Yunnan tourism has not been affected. In 2008, Yunnan received 654.38+003 billion domestic tourists, reaching a new level for the first time. Yunnan Metropolitan Channel covers hotels, scenic spots and so on. Attracted the attention of 1 100 million tourists.

2. High-priced ground media

The competition between prime time and ranking in the evening is intensified, and the application of strategy is more distinct. Prime time in the evening has always been the key part of advertisers' advertising, and the ratings of mainstream audiences in China are basically concentrated in the prime time in the evening. The golden viewing golden triangle constructed by Yunnan Metropolitan Channel at night is organically arranged in three forms: people's livelihood news, dialect talk show and first round drama, which constitutes the golden viewing golden triangle of Metropolitan Channel. Widely covering Yunnan market, running through key periods, expanding the scope of communication, paying attention to frequency, occupying prime-time resources, and deeply spreading core groups.

3. High-grade ground media

Yunnan Metropolitan Channel has long determined its channel positioning, targeting cities and targeting youth, which is also its channel value. After several years of hard work, Metropolitan Channel has firmly established the image of "based on the city and serving people's livelihood". After determining the clear positioning, the city channel continuously digs out the characteristic columns that can reflect the news of people's livelihood in the city, and forms the "people's livelihood news" strip column. This data shows that it meets the viewing needs of the most mainstream people, and its target market has strong universality, so it is reasonable to obtain high ratings.