Traditional Culture Encyclopedia - Travel guide - The research of rural tourism marketing mainly includes?
The research of rural tourism marketing mainly includes?
Du Jiang et al. (1999) analyzed the motivation of tourists to participate in rural tourism from the aspect of rural tourism demand; Ren Guiyan (2000) analyzed the market space of rural tourism; Xiong (200 1) analyzed the market development and management strategies of rural tourism, and discussed the market development and marketing strategies of different types of rural tourism products. Qin Huang (2002) studied the market demand of rural tourism; Lv Lianqin (2002) discussed the trend of demand for advanced rural tourism; Zhao Lizeng (2006) thinks that the rural tourism marketing model is characterized by the innovation of rural tourism marketing combination and the construction of rural tourism marketing model; Li Dan (2006) pointed out the marketing problems existing in the development of rural tourism in China, and gave some strategies such as quality, price, communication, promotion and sales channels. Dai Bin et al. (2006) made an international comparison on the operating mechanism of rural tourism from seven aspects: market flow, product structure, market promotion, tourist consumption pattern, the role of rural residents, the role of industry organizations, government promotion policies and management behaviors. Fang Zhongquan et al. (2007) studied and introduced the marketing of French rural tourism products and suggestions on rural tourism marketing in China. Zhang Yibo (2007) studied how to choose a reasonable rural tourism marketing method according to local conditions. The marketing strategy of rural tourism put forward by Wang Jing (2008) is the combination of government leading, market segmentation, creating characteristics and promotion; Li Jianfeng et al. (2008) discussed the marketing model of rural tourist attractions; Zheng Lixia (2007) took Yongding County, Fujian Province as an example to study and put forward the trend of rural tourism marketing; When Feng Lei (2008) studied the development of rural tourism in Shenyang, he put forward the problem of adopting various promotion methods and choosing appropriate channels. Li Yun (2009) gave the marketing strategy of rural tourism in Suzhou. Chen Delin (2009) studied and put forward the marketing strategies of rural tourism products, prices, channels and promotions. Mao Jingjing (2009) studied the role of government in rural tourism; Han Binna et al. (2009) studied and predicted the development direction of rural tourism market in Northeast China, and put forward the "urban and rural" extreme change model of rural tourism market development; Zhang Ying (2002) studied the development of agricultural tourism resources in Jilin Province. Jiang Tao (2009) studied the market segmentation of rural tourism;
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