The birthplace of farmhouses

The "Birthplace of Farmhouse Tourism in China" finally landed in Nongke Village of Pixian County: In April 2006, the plaque of "The Birthplace of Farmhouse Tourism in China" awarded by the State Administration of Tourism finally landed in Nongke Village of Pixian County ; In March this year, after review by the China Folk Cultural Heritage Tourism Demonstration Area Review Committee, Nongke Village Scenic Area was awarded the "Chinese Folk Cultural Heritage Tourism Demonstration Area" and became one of the first 15 scenic spots selected in the country; recently, Nongke Village Scenic Area Zong Zhulin, a farmer in the village, was rated as a "Green Well-off Household" in the "Create a Green Home and Build a Wealthy New Village" campaign jointly launched by relevant central departments;... Nongke Village, Youai Town, Pixian County, has successively won the title of "Hometown of Chinese Bonsai" , "National Agricultural Tourism Demonstration Site", "National Civilized Village" and other titles, one after another heavy gold-lettered signs rushed to the Nongke Village.

“As the birthplace of farm tourism in the country, Nongke Village will maintain its passion for innovation, constantly enrich its content and improve service levels.” Xu Zhiyong, Secretary of the Party Committee of Youai Town, Pixian County, pointed out in an interview that Nongke Village Currently, we are creating national ecological villages and creating national AAAA-level scenic spots.

The government invested funds to improve the hardware conditions of the Nongke Village

Walking into the Nongke Village, shaded by green trees and flowers, is like swimming in a fresh and freehand ink painting, with unique architecture of western Sichuan folk houses. , rap figurines with different expressions, green bricks and black tiles, pile-top bonsai, small bridges and flowing water...everywhere is smart and full of interest. The scenery here is intoxicating, and the cleanliness here is surprising. It's like walking into a dream ecological home.

Farmers take advantage of their own Sichuan style bonsai and nurseries to attract citizens to come to eat farm food, view farm scenery, live in farm houses, enjoy farm entertainment, and buy farm products - In the 1980s, Nongke Village Farmers have explored new ways of farm tourism in the process of rural reform. Subsequently, representatives from all over the country came to visit and study, bringing the seeds of farmhouse tourism to the north of the country and south of the Yangtze River, and spreading it to villages and cottages in the motherland. A batch of farmhouses, fishermen's houses, and shepherd's houses were also launched one after another. After entering the 21st century, with the vigorous development of rural tourism, in order to further expand and strengthen the "Farmhouse" brand, the Pixian County Party Committee and County Government made a plan to "rebuild the agricultural village, revitalize the "Farmhouse" brand, and recast rural tourism to new glory. "strategic deployment. In order to implement the arrangements and deployments of the county party committee and county government, Youai Town has invested 15 million yuan in recent years to transform all 8 kilometers of roads in the Nongke Village scenic area into standard pavements, and improve municipal, cultural landscape, greening, sanitation and other facilities on both sides of the roads. ; Invested more than 6 million yuan to build Yangxiong Square, tourist reception center, farmhouse history museum and other facilities; through farmers (owners) contributions and government subsidies, residents in the scenic area were mobilized to renovate their houses according to the unified design of Western Sichuan folk houses. ; Standardized scenic spot signs and logos have been set up, and various guidance systems and signage systems are uniformly marked in Chinese, English, Japanese and Korean; the catering hygiene standards of operators have been standardized, and the level of reception services has been improved.

Establishing the Scenic Area Administration Nongke Village to achieve upgrading

“Farm tourism is a major initiative of Nongke Village people, and the Nongke Village Scenic Area is an integral part of Youai Town and even Pixian County. "A valuable resource." Huang Xiaocheng, the mayor of Youai Town, said that in order to better regulate and manage the Nongke Village Scenic Area, Pixian County established the Nongke Village Scenic Area Administration Bureau and formed the "Scenic Area Administration Bureau-Scenic Area Tourism Reception Center- Scenic Area Farmhouse Reception Point" three-level management service system. Since its establishment in October last year, the Nongke Village Scenic Area Management Bureau has formulated working systems such as the sanitation system, safety system, and complaint acceptance system of the scenic area. Through a market-oriented approach, the environmental sanitation and greening maintenance of the scenic area are managed by professional property companies, which not only improves Improve efficiency and ensure quality. At the same time, we actively coordinate with county-level functional departments to apply for various licenses for business households for free, implement preferential tax policies, regularly carry out training on food hygiene, service etiquette, cooking skills, etc., and continuously improve the reception level of employees. At the beginning of this year, we coordinated with the Provincial Development Bank to issue low-interest and long-term loans to key "farmhouse" operators to help implement renovations, improve reception functions, and expand reception capacity. The improvement of the soft and hard environment of Nongke Village has attracted many foreign investment owners such as Countryside Beauty, Jingxiang Garden, Chinese Bonsai Garden, and Heiniwan Leisure Park to settle in Nongke Village, further improving the reception level of Nongke Village.

Nongke Village is known as an "ecological park without walls". The farm-style dishes and popular charging standards of Nongke Village meet the consumption needs of the majority of urban working-class people. Last year, Nongke Village received tourists More than 1 million people visited, and the tourism business revenue was more than 40 million yuan. Through a series of solid and effective measures such as scientific planning, infrastructure construction, environment creation, strengthened management, packaging planning, and new village creation, Nongke Village has quickly achieved upgrading and renewal, and has regained the commanding heights of rural tourism.

Mining and integrating resources to create five major tourism brands

Liu Yuxi, a poet of the Tang Dynasty, wrote in "The Inscription of a Humble Room": "Zhuge Lu in Nanyang, Yunting in Xishu", the "Zi "Yun" refers to Yang Xiong, a great scholar of the Western Han Dynasty, and "Ziyunting" is located in Youai Town. This is the hometown of Yang Xiong, and there is still "Yang Xiong's Tomb", also known as "Ziyun Tomb". "Yang Xiong's Tomb" is one of the national scenic spots and historical sites. In 1985, it was listed as a key cultural relic protection unit in Chengdu.

“In addition to the rich Yangxiong culture, Youai Town also has the charming scenery of Zouma River and Jiang’an River, as well as hot spring resources that are waiting to be developed.

Dai Jun, deputy secretary of the Party Committee of Youai Town and deputy director of the Nongke Village Scenic Spot Administration Bureau, said that Youai Town will deeply explore various tourism resources in the town, work hard on characteristics and sustainable development, and strive to form a "farmhouse, Five major brands: hot spring tourism, Yangxiong culture, riverside leisure, and ecological pastoral. Focusing on building AAAA scenic spots, we will work hard to upgrade farmhouses, improve the quality of services, form features in dishes, and enrich entertainment content, so as to transform farmhouse tourism into Make the brand of the birthplace bigger and stronger; actively improve the hotel, catering, entertainment and other supporting service functions of hot spring leisure; at the same time, actively use geothermal resources to develop tourism and off-season planting industries, and cultivate the hot spring industry into a new economic growth point; build a Xiong Memorial Hall, cultural corridor, etc., forming new tourist highlights; Zouma River and Jiang'an River are 16 kilometers long within the territory of Youai Town. Through reasonable development, they will form the best areas for riverside leisure and fitness; develop new highlights of pastoral interest and create The agricultural experience area and the ecological sightseeing agricultural area create a new realm of rural life that returns to the countryside, nature, and relaxation.

Interpretation of the three levels of Nongke Village tourism

·Viewing.

Viewing the farmhouse scenery, the pastoral scenery is infinitely beautiful; tasting farmhouse dishes, the home-cooked dishes are endless; living in farmhouses, the tiled houses are quiet and warm. In the early days of farmhouse tourism, people who had lived in cities for a long time were attracted by farmers. Kecun appeared in front of them, everything was so fresh, so bright, so comfortable, so pleasing to the eye.

·Experience

Planting farmland, the earthy smell refreshes the heart and lungs; picking farm fruits. , the joy of harvest is intoxicating; enjoying farmhouse entertainment, rural customs and nostalgia blend into each other. As time goes by, tourists who have experienced the beautiful scenery of the countryside are not satisfied with just walking around, eating and sleeping, but need to participate. Need to further experience the life of a farmhouse.

·Return

Today’s metropolis, with its bustling street scenes and colorful life, is indeed very charming to newcomers. Once you live for a long time, you will become tired of the hustle and bustle of the city, so you need to wash away your irritability and calm your emotions, pursue a calm and calm life, and look forward to spiritual return, return to nature, and return to the embrace of Mother Earth through enrichment. The perfect Nongke Village happens to be a return to the paradise

The "birthplace of farmhouse entertainment" has settled in Chengdu

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Sichuan Online (2006-04-13 11:10:40)

Sichuan Online-West China Metropolis Daily News Yesterday, the "Happy Plum Grove" in Sansheng Flower Township, Jinjiang District, Chengdu welcomed guests with smiles. China's first rural tourism festival kicked off here with Li Meng, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, Zhang Xuezhong, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People's Congress, and Vice Chairman of the State Council. Secretary-General Chen Jinyu, Deputy Secretary of the Provincial Party Committee and Governor Zhang Zhongwei, Chairman of the Provincial Political Consultative Conference Qin Yuqin, Deputy Director of the National Tourism Administration Sun Gang, Deputy Secretary of the Provincial Party Committee and Vice Governor Jiang Jufeng and other leaders attended the opening ceremony. Deputy Secretary of the Provincial Party Committee and Governor Zhang Zhongwei presided over the opening ceremony. At the opening ceremony, Chengdu Mayor Ge Honglin received the "Birthplace of Farmhouse Tourism in China" plaque from Sun Gang, deputy director of the National Tourism Administration.

Farmhouses have become a new growth point for tourism

At the opening ceremony, Zhang Xuezhong, on behalf of the Provincial Party Committee and the Provincial Government, expressed warm congratulations on the opening of the first China Rural Tourism Festival. He said that under the guidance of the National Tourism Administration, Sichuan Province has taken tourism as a key pillar industry for development and strives to build Sichuan into a strong tourism economy province. Since 2003, three consecutive provincial tourism development conferences have been held, and the province's tourism industry structure has been continuously optimized. As the main form of rural tourism, farmhouse entertainment has become a new growth point for the province's tourism.

Zhang Xuezhong emphasized that rural tourism is becoming an emerging way of tourism to meet people’s psychological needs to return to nature. Chengdu is the birthplace of farmhouses in China. There are now more than 17,000 farmhouses in the province. Sichuan must The combination of rural tourism and new rural construction makes rural tourism an important aspect of developing Sichuan tourism.

Sansheng Huaxiang received the 4A plaque

At the opening ceremony, Sun Gang, deputy director of the National Tourism Administration, expressed congratulations on the opening of China's first rural tourism festival on behalf of the National Tourism Administration. He said that this year is the Year of Rural Tourism in China, and the Rural Tourism Festival is the highlight. On behalf of the Chengdu Municipal Government, Chengdu Mayor Ge Honglin received the "Birthplace of Farmhouse Tourism in China" plaque from Sun Gang. On behalf of Jinjiang District, Jinjiang District Mayor Zhang Jihuan received the "National 4A-level tourist attraction" plaque for Sansheng Flower Township in Jinjiang District. It is reported that this is the first national 4A-level tourist attraction with the theme of rural tourism in the country.

Finally, the participating leaders also sowed seeds representing the origin and development of rural tourism