Benjamin Franklin ... ppt

Lend money to the enemy and you will win him; Lend money to a friend and you will lose him. * Hide your dissatisfaction-if the whole world knows, they will despise your profile of Benjamin Franklin and increase your dissatisfaction. * Many people complain about their poor memory, and few people say that they have poor judgment. * A fool's life is to soak in wine; The life of a wise man lies in thinking. * Glass, ceramics and reputation are easily broken and can never be mended. * The golden age will always be the present era. * If your window is glass, don't throw stones at your neighbors. The noblest question in the world is: What can I do to help? If you want to be remembered when your bones rot after death, you should either write something worth reading or do something worth writing. Benjamin Franklin (1706-1790)-the most perfect representative of capitalist spirit,/kloc-the greatest American scientist and inventor in the 8th century, a famous politician, diplomat, philosopher, writer and navigator, and a great leader of the American revolution. The truest portrayal of his life is what he himself said: "Honesty and diligence should be your permanent partners. My life experience mainly includes my early experiences: 1906 was born in Boston, and my 10 boy, and I have 17 children. I entered school at the age of eight, dropped out of school at the age of ten, and worked as a printer for nearly 10 years.

During this period, I read widely, covering natural science, popular books, scientific papers, literary masterpieces and so on. Political experience: 1736, elected secretary of Pennsylvania, from 1757 to 1775, negotiated in Britain as a representative of North American colonies for many times. After the outbreak of the War of Independence, he participated in drafting the Declaration of Independence. 1776, at the age of 70, he traveled to France and won the support of the French and European people for the North American War of Independence. He is the first French ambassador to the United States and enjoys a high reputation internationally. From 65438 to 0787, he actively participated in the formulation of the American Constitution and actively advocated the abolition of slavery. Scientists, inventors and politicians have made scientists' electrical achievements: ① The famous kite experiment proved that lightning is just an electric spark, which was described by later generations as "he caught lightning from the sky and regained power from the autocratic ruler". ② The current theory was first put forward, which created many words that are still used today, such as: positive charge, negative charge, battery, etc. (3) Put forward the viewpoint that charge can neither be created nor destroyed, and later generations discovered the law of charge conservation on this basis. The invention of lightning rod broke people's superstition about lightning. Mathematics: He created the magic square eight times, 16 times. Thermology: He improved the heating stove, which can save three quarters of the fuel. Optics: He invented bifocal glasses for the elderly, which can see things clearly no matter how far away. Explain the northern lights first. Inventors (reformers) invented harmonicas, rocking chairs, street lamps and lightning rods.

An ocean current was discovered in the Gulf of Mexico. The first person to draw a storm map. Discover the harmfulness of human exhaled gas. Promulgated the news dissemination law. First, the fire brigade was organized. Established a modern postal system. Modern parliamentary election law was founded. Invented granular fertilizer. Designed white linen clothes for summer wear, and designed the earliest swimming glasses and flippers. Franklin and American journalism (1), the originator of printing (2), the pioneer of newspaper industry (3), the originator of advertising (4) and the father of magazines (Benjamin Franklin). His journalism started as an apprentice in the printing plant of his brother James Franklin in 17 18, and has been for a long time since then. It was from the age of 12 that Benjamin Franklin, with his diligence and cleverness, grew from an ignorant child to an excellent printer, and then worked hard to become a successful printer, thus establishing his ancestor position in the history of American printing. 1928, he opened his own printing factory. In terms of business strategy, Benjamin Franklin stood out from the competition with his peers and became the most powerful printer in the United States by drafting important legislative speeches and then sending them to every member of the Pennsylvania legislature at his own expense. Benjamin Franklin, the pioneer of newspaper industry, is called the "pioneer of newspaper industry" in the United States because he is the first successful professional in the history of American journalism and has promoted the social status of journalism with his extraordinary achievements. In his brother James's New England newspaper, he published many articles as a "silent doer". His style of writing is gentle and relaxed, which lays the foundation for his prose style.

After he took over the Pennsylvania Gazette, both serious comments and humorous sketches were more elegant and popular, interesting and deeply loved by readers. From 1729 to 10, Benjamin Franklin took over the Pennsylvania Gazette from the founder Kemmer, and developed it into a newspaper with the largest circulation, the largest layout, the highest advertising income and the most cultural column in the American colonies. The success of Benjamin Franklin's career has made his industry a respected industry, which is Franklin's greatest contribution to American journalism. The first advertisement in the United States, the originator of advertisement, was published in the inaugural issue of Boston News Letter on 1904 by Boston Postmaster john campbell, which created the history of American advertisement. But Franklin won the reputation of the father of American advertising with the following three achievements: first, he wrote advertisements himself and had excellent business skills. (1), put the advertisement on the front page of the newspaper to replace the important page of the news, and further improve the status of the advertisement. (2) The written advertisement emphasizes the advertising benefit. For example, the advertisement for the Pennsylvania fireplace master is vivid and still called "Franklin fireplace". Second, give the news industry the social function of publishing and broadcasting advertisements. He founded the modern advertising system, and it can be said with certainty that only after Benjamin Franklin introduced us did we use powerful propaganda machines to carry out advertising work as we do now. Third, create a precedent for advertising business income to become one of the financial resources of news media. 60% of the profits of Franklin Printing Factory come from Pennsylvania Gazette, and most of them come from customers' advertising investment.

According to foreign historians, modern magazines originated from the European and American Almanac in the18th century. This kind of reference books contains a wealth of knowledge, and the poor Richard Yearbook written by Benjamin Franklin under the pen name Richard Sanders in Philadelphia on 1732 is the most representative. He positioned the audience of almanac as "ordinary people who seldom buy other books", and since then he has completed the turn of almanac's knowledge, information, practicality and interest, pushing the development of almanac to a new era. 174 1 year 1 month, Benjamin Franklin founded a comprehensive magazine. But in the end the operation ended in failure. The reason is that the social and cultural upbringing and leisure time at that time were not suitable for the survival of magazines, not Franklin's poor subjective ability. Poor Richard's Yearbook is a diary published by Franklin in the name of Richard Sanders in 1932, and has been published continuously for 25 years since then, collectively known as Poor Charlie's Diary. Also known as poor Charlie yearbook, it is a collection of proverbs. Because it is written in a calendar book, it is called a yearbook. Yearbooks include calendars, weather, poems, proverbs, astronomy and astrology. Occasionally, there will be math exercises, mainly to remember that these proverbs are usually frugal, polite and cynical. From 1732 to 1758, this book has been a best seller in North America 13 colonies. For many readers, apart from the Bible, they only read Franklin's yearbook, because Poor Richard teaches people to work hard, be honest and trustworthy, and at the same time hold healthy doubts about things. At that time, Americans were getting rid of the rules of the past. Poor Richard represents their spiritual characteristics and declares the same values of Americans. *