Three key points in defining the concept of tourism

Key one: enhance the hard power of core tourism (enhance hard power).

Key 2: Constantly optimize the soft power of tourism (optimize soft power).

Key three: integrate resource promotion and dissemination (integrated promotion).

brief introduction

First, the cultural connotation of soft power. As we all know, Paris is the city of romance, Florence is the capital of art, and Prague is the capital of fairy tales, all of which are important manifestations of soft power. Soft power is the business card of a tourist city. Through this business card, we learn about the intangible characteristics of the city, thus attracting tourists to visit these tourist attractions. The lack of soft power in tourist attractions is like walking dead, and even the best figure will have no connotation.

Second, the soft power of tourism services. With high-quality tourism services, there will be more tourists' support and trust, which is closely related to the management of scenic spots.

I have to mention the city of Hong Kong. Many tourists know that Hong Kong has a "Quality Tourism Service" program, which can help them easily identify trustworthy retailers, restaurants, affordable accommodation services for tourists and hair salons. With the "Quality Tourism Service" plan in Hong Kong, many consumers are not only at ease when traveling, shopping and spending in Hong Kong, but also more willing to travel to this city.